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Sergio Luque-Ortiz
Pág. e - 1650
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Dave Matthew V Pre,Julio Miguel C Tolentino,Karlo Alexis B Varuqez,Antonio E. Etrata
Pág. 37 - 54
Businesses nowadays have been adapting to technological advancements since the 21st century to promote their products. The majo]rity of the global population has been exposed to the digital world, and retail businesses have engaged themselves in the onli...
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Dave Matthew V Pre,Julio Miguel C Tolentino,Karlo Alexis B Varuqez,Antonio E. Etrata
Pág. 37 - 54
Businesses nowadays have been adapting to technological advancements since the 21st century to promote their products. The majo]rity of the global population has been exposed to the digital world, and retail businesses have engaged themselves in the onli...
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Cristobal Fernandez Muñoz,Felisa Arribas Pérez,Cristina Martín Zapata
Pág. 31 - 40
Smell is one of the most powerful senses and one that best connects emotionally with individuals. For these reasons, large companies are using scent marketing techniques in order to create better and more memorable experiences for consumers while adding ...
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WAWAN NOVIANTO, JOHANNES JOHANNES, SYAHMARDI YACOB
Pág. 107 - 111
Impulse buying is mportant to be managed particularly on retail competitive marketing practice. The research purpose is to analyze the influence of store atmosphere, sales promotion on impulse buying where &...
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Viktória Szente,Dorisz Torma
Pág. 32 - 40
In Hungary organic food market has both demand and supply oriented aspect: several times not necessary products are distributed while the selection and volume of certain products are not satisfactory. Thus our aim was to develop a coordinated benchmark s...
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Steven Kayambazinthu Msosa
Pág. 585 - 593
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Amandin Amandin
Pág. 35 - 47
Given how important the role of service quality is for the life of an organization or company to try to increase its potential, so that the quality and quantity of these services can compete or at least be able to keep up with the pace of competition in ...
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Ravi Shanker
Pág. 331 - 348
Service industry is fast becoming the key to a nation?s success and its importance in the world economy is tremendous. In India too, the service industry boom has powered the growth of the economy. Service industry is different and hence poses special ma...
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M. Roberts-Lombard,L. Reynolds-de Bruin
AbstractA strong internal marketing strategy can be critical to achieving and sustaining a competitive advantage as well as driving organisational change and enhanced organisational performance. This study sought to determine the influence of internal ma...
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Safura M. Kallier Tar, Johannes A Wiid
Pág. 86 - 105
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Russell Abratt
AbstractControl has long been recognized as one of the tasks a manager must perform. The objective of this paper is to detail the steps involved for marketing control from a retail managers point of view. There is an abundance of literature that deals wi...
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Russell Abratt
AbstractControl has long been recognized as one of the tasks a manager must perform. The objective of this paper is to detail the steps involved for marketing control from a retail managers point of view. There is an abundance of literature that deals wi...
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Russell Abratt
AbstractControl has long been recognized as one of the tasks a manager must perform. The objective of this paper is to detail the steps involved for marketing control from a retail managers point of view. There is an abundance of literature that deals wi...
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Dicky Jhon Anderson Butarbutar, Annisa Lisdayanti
Pág. 385 - 391
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Y. Jordaan,T. G. Kotzé,H. Louw
AbstractIn South Africa, some of the bigger credit issuers operating in the direct marketing environment, specifically non-bank, personal finance companies, have complained that they are not seeing the return-on-investment they have come to expect from t...
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Y. Jordaan,T. G. Kotzé,H. Louw
AbstractIn South Africa, some of the bigger credit issuers operating in the direct marketing environment, specifically non-bank, personal finance companies, have complained that they are not seeing the return-on-investment they have come to expect from t...
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Peter R. J. Trim, Yang-Im Lee and An Vu
Social media usage is a direct result of Internet connectivity and is gaining increased prominence in business-to-consumer (B2C), business-to-business (B2B), and consumer-to-business (C2B) relationship building, which is allowing marketers to devise and ...
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Muhammad Ainul Fahmi, Fadila Nurfauzia, Khairanis Yulita, Wina Nurfitriani
Pág. 66 - 77
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Kamarin Merritt and Shichao Zhao
There have been significant changes evident across the retail sector over the last 20 years, which have been primarily influenced by technological advancements. These changes have forced many retailers to rethink their business models and utilise a combi...
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