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A.A.S.N Munasinghe,D.T.K. Bernard,H.M.U.S.R. Samarasinghe,S.R.N. Gamhewa,Sajith Sugathadasa,T.C. Muthukumara
Pág. 31 - 34
The use of celebrity based endorsements in advertising has started receiving increased attention over the past few decades due to the glamour and the popularity added in promotions is one of the most salient aspects used in promoting a brand. A vast vari...
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