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Elena Cruz-Ruiz, Elena Ruiz-Romero de la Cruz, Gorka Zamarreño-Aramendia and F. J. Cristòfol
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Oladipupo Folorunsho Ajeyalemi,Bolajoko Nkemdillim Dixon-Ogbechie
Pág. 128 - 140
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Oladipupo Folorunsho Ajeyalemi,Bolajoko Nkemdillim Dixon-Ogbechie
Pág. 128 - 140
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Selvy Priskila,Gede Sri Darma
Pág. in press
This study aims to discuss more the brand value proposed by John Hardy and how John Hardy as jewelry retail can be seen from each of these brand values. The methodology used in this study is qualitative using interview or open questioner technique where ...
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Khurram Sultan, Saja Akram, Sara Abdulhaliq, Deema Jamal, Rezan Saleem
Pág. 33 - 44
In this study, the consumer perception for brand awareness and brand loyalty for two famous brands of soft drinks Coca Cola and Pepsi, has been evaluated. For this purpose, the effects of consumer perception of Coke and Pepsi were analysed for consumer a...
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A brand can turn a geographical location into a landmark and influences the tourist planification of a city. Although the world tourist sector recognizes Malaga as The Coast of Sun, this analysis also reveals several more elements, which should be substa...
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Ayben Ceyhan
Pág. 88 - 100
Social media offers a social interaction environment where consumers have the opportunity to communicate with brands, exchange ideas with other users, produce content and influence the masses. Brands also create various social media marketing application...
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Ayben Ceyhan
Pág. 88 - 100
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Alviccenia Lailatul Mukaromah,I Gusti Ngurah Agung Eka Teja Kusuma,Ni Putu Nita Anggraini
Pág. 75 - 83
Customers in choosing products will choose based on what is most needed and what is most suitable for them. Purchasing decisions can be influenced by various factors including green marketing, brand awareness and price perception. The purposes of this st...
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Ebru ONURLUBAS, Hüseyin ÇAKIRLAR
Pág. 93 - 112
In conjuction with development of production techniques and growth of world economy; number of goods and services inrease ,business get difficult to find place in market . Business aim to have one step lead over its opponents thanks to right branding str...
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G. Angelopulo
AbstractThis paper reviews Q methodology and its application in an area of business research in which subjectivity is of considerable importance ? that of corporate brand perception. More specifically, it explores the dimension of corporate brand percept...
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Imokhai T. Tenebe, Eunice O. Babatunde, Chinonso C. Eddy-Ugorji, Egbe-Etu E. Etu, Nkpa M. Ogarekpe, Chikodinaka V. Ekeanyanwu, Oladapo A. Diekola, Oluwarotimi S. Oladele and Obiora B. Ezeudu
Sachet water (SW) is a major source of drinking in most Nigerian homes, thus making it a possible conveyance medium for health risks due to contamination if persist rather than for replenishment of the body. This study collected SW from three busy neighb...
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Natasha Bunga Arindaputri, Singgih Santoso
Pág. 57 - 65
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Endang Ruswanti,Benny Herlambang,Moehammad Unggul Januarko
Pág. 249 - 258
Product cues have been identified as a major factor and are used by customers when they evaluate a product before deciding to buy. Customers evaluate products based on the product manual cues; generally, they use the brand, design and price, and produce ...
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Veronika Rahmawati
The consumers perception towards private label is considered important and therefore, it shouldbe understood by the retailers. This is true when related to the price and quality of private labels.In addition, these factors are the main consideration when...
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Sorina Vasile,Lebogang Mototo,Tinashe Chuchu
Pág. 30 - 35
The modern globalisation and the expansion of multinational brands and social communications has resulted in the youth-consumer market of today being relentlessly exposed to increasing competitive multimedia messages and advertising. This research explor...
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Sorina Vasile,Lebogang Mototo,Tinashe Chuchu
Pág. 30 - 35
The modern globalisation and the expansion of multinational brands and social communications has resulted in the youth-consumer market of today being relentlessly exposed to increasing competitive multimedia messages and advertising. This research explor...
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JOHANNES SIMATUPANG, HARRY BUDY
Pág. 56 - 60
The purpose of this research is to explain the effect of customer perception on PublicRelationtoward brandimage and to customer loyalty. Research used surveywhere carinsurace customer is the population. Research result showe...
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Andrea Guazzini, Ayça Saraç, Camillo Donati, Annalisa Nardi, Daniele Vilone and Patrizia Meringolo
Advancements in information and communication technologies have enhanced our possibilities to communicate worldwide, eliminating borders and making it possible to interact with people coming from other cultures like never happened before. Such powerful t...
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Andrea Guazzini, Ayça Saraç, Camillo Donati, Annalisa Nardi, Daniele Vilone and Patrizia Meringolo
Advancements in information and communication technologies have enhanced our possibilities to communicate worldwide, eliminating borders and making it possible to interact with people coming from other cultures like never happened before. Such powerful t...
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