|
|
|
|
|
Mohammad Ismail,Razli Che Razak
Pág. pp. 38 - 42
The purpose of this paper is to elucidate the major classification of the research in mobile marketing. It provides the trend and common approach in mobile marketing research. The paper aims to highlight the significant area in mobile marketing research...
ver más
|
|
|
|
|
|
|
|
|
|
|
Guillermo Calahorra-Candao and María José Martín-de Hoyos
This study develops a theoretical framework integrating the Technology Acceptance Model (TAM) and Uses and Gratifications Theory (UGT) to predict and understand the acceptance of voice shopping intentions, particularly through AI-driven voice assistants....
ver más
|
|
|
|
|
|
|
|
|
|
|
Maria Tsourela and Dafni-Maria Nerantzaki
A common managerial and theoretical concern is to know how individuals perceive Internet of Things (IoT) products and applications and how to accelerate adoption of them. The purpose of the current study is to answer, ?What are the factors that define be...
ver más
|
|
|
|
|
|
|
|
|
|
|
Atilla Wohllebe
Pág. pp. 36 - 47
Using push notifications, companies can address their smartphone app users with advertising messages. Each of these notifications can mean added value for smartphone users in terms of content, but also disruption and interruption. It is therefore importa...
ver más
|
|
|
|
|
|
|
|
|
|
|
Atilla Wohllebe,Phyllis Dirrler,Szilárd Podruzsik
Pág. pp. 153 - 164
With the increasing relevance of smartphones, more and more companies are trying to use mobile apps for their business purposes. At the same time, the digital transformation and online trade are putting increasing pressure on the stationary retail trade....
ver más
|
|
|
|
|
|
|
|
|
|
|
Cristina Calvo-Porral and Jean-Pierre Lévy-Mangin
The circular economy strategy supports the transformation of the linear consumption model into a closed-production model to achieve economic sustainability, with the consumers? acceptance of circular products being one of the major challenges. Further, o...
ver más
|
|
|
|
|
|
|
|
|
|
|
Satwinderjit Singh,Izzal Asnira Zolkepli,Cheah Wen Kit
Pág. pp. 112 - 128
Given the prevalence of online technology nowadays, mobile commerce continues to attract considerable attention for marketing research. However, studies on the factors that impact mobile commerce adoption via mobile applications are still limited. Moreov...
ver más
|
|
|
|
|
|
|
|
|
|
|
Mohamamd Alamgir Hossain,Mohammad Imran Hasan,Caroline Chan,Jashim Uddin Ahmed
The purpose of this study is to establish and examine the significance of a consumer acceptance and continuance model for location-based services (LBSs) through the integration of perceived entertainment gratification (PEG) and perceived application qual...
ver más
|
|
|
|
|
|
|
|
|
|
|
Stefan Zdravkovic, Dragana Ga?evic
Pág. 48 - 62
|
|
|
|
|
|
|
|
|
|
|
|
Nevvi Wibella,Idqan Fahmi,Imam Teguh Saptono
Pág. 1338 - 1353
|
|
|
|
|
|
|
|
|
|
|
Mónica Pérez-Ramírez, Marco A. Almendarez-Hernández, Gerzaín Avilés-Polanco and Luis F. Beltrán-Morales
Fish eco-labeling is a market-based incentive program for sustainable fisheries. This paper examines consumers? acceptance of eco-labeled fish by using data from a pilot study conducted in a coastal area of northwestern Mexico. An ordered probit model wa...
ver más
|
|
|
|
|
|
|
|
|
|
|
Lucilla Andrade Sousa Cunha,Jussara Goulart da Silva,Rejane Alexandrina Domingues Pereira do Prado,Marli Auxiliadora da Silva
Pág. 77 - 91
This study aims at analyzing the variables of use and contact of users regarding to products and services of mobile phone technology. Technological innovation stands in the enterprise, enabling growth and creation of new products and services. In the the...
ver más
|
|
|
|
|
|
|
|
|
|
|
Isabel Sousa, Anabela Raymundo and María Dolores Torres
Tendencies in food and feed industries deal with a permanent need to develop innovative products, tailored to consumer demands and, in the near future, to scarcity of food resources. Sustainable food production and food products as health and wellness pr...
ver más
|
|
|
|
|
|
|
|
|
|
|
Mariatul Ulfa Mansyur,Bambang Hariadi,Wuryan Andayani 10.21831/economia.v14i2.19547
Pág. 113 - 125
Abstract: A Behavioral Study on Middle-Class Consumers in Adopting M-Commerce in East Java. The objective of this study is to examine factors that influence the behavioral intention of consumers in using and adopting m-commerce. This study combines Techn...
ver más
|
|
|
|
|
|
|
|
|
|
|
Enrique Carlos Bianchi, Gaspar Gracia Daponte, Cristian Canziani
Pág. 3 - 21
For the Argentine case, studies that identify increasing implementation of three major CSR triple-impact strategies?B corporations, purpose-driven brands and marketing, and cause-related marketing?focus predominantly on supply.The present study seeks to ...
ver más
|
|
|
|
|
|
|
|
|
|
|
|
Shahida Anusha Siddiqui, Sipper Khan, Misbah Murid, Zarnab Asif, Natalya Pavlovna Oboturova, Andrey Ashotovich Nagdalian, Andrey Vladimirovich Blinov, Salam A. Ibrahim and Seid Mahdi Jafari
Environmentally intense and negative consequences relateing to conventional meat production systems have induced some actors to suggest alternative meat sources. Diseases carried by animals, human perception of cruelty to animals, and public health conce...
ver más
|
|
|
|
|
|
|
|
|
|
|
Nena Lim
With the rising importance of electronic commerce, it is important for researchers and company executives to understand customers' beliefs behind online shopping behaviour. This proposed study extends the technology acceptance model (TAM) to test the inf...
ver más
|
|
|
|
|
|
|
|
|
|
|
Li Zhao, Shumin Liu, Haiying Gu and David Ahlstrom
Consumer preferences and attitudes toward genetically modified (GM) food have been widely studied, yet there is little research on the aspects of farmers and risk amplification. Based on both a field survey and an experiment conducted in villages in Chin...
ver más
|
|
|
|
|
|