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Jenny N. Kaligis
Pág. 23 - 29
Lifestyle, including activities, interests, and opinions, influences consumer shopping behaviour and decisions in laundry businesses. It relates to individual?s way of life, use of money and time, expressed in activities, interests, and opinions. Theref...
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Muhammad Mufti Mubarok
Pág. 105 - 116
In the context of regional economic development, the development of the local economy according to its potential is a very important factor. The owners of the batik industry face problems in marketing. In an effort to influence consumer decisions to buy,...
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Maria Carolina Mirabella Belloque,Francisco Antonio Serralvo
Pág. 71 - 84
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Ioana Olariu
In this article is examined the relationship between store image, individual factors and consumer purchase behavior. First link is made between consumer attitudes and his buying decisions. Second, the relationship between store image and consumer purchas...
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Muhammad Rehan MASOOM,Syed Habib Anwar PASHA,S.M. Asif-Ur-RAHMAN
Pág. 509
The present study is designed to make a comprehensive understanding of the attitude of the urban consumers and explore the factors involved in dealing with the perishable food of certain kinds. The rise of the middle class stipulates the enhancement of t...
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Hapsawati Taan
Pág. 103 - 111
Increasing quality of services increasingly gets the attention of companies to increase supply to consumers. The purpose of this study is to find out and analyze: 1) Effect of service quality on consumer decisions, 2) Effect of trust in consumer decision...
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Rizky Anugerah Pratama, Kokom Komariah, Dicky Jhoansyah
Pág. 1362 - 1369
The purpose of this study was to analyze viral marketing and consumer confidence in purchasing decisions. The research method used are descriptive and associative research methods. Data collection techniques used are observation, interviews, questionnair...
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Rizky Anugerah Pratama, Kokom Komariah, Dicky Jhoansyah
Pág. 1362 - 1369
The purpose of this study was to analyze viral marketing and consumer confidence in purchasing decisions. The research method used are descriptive and associative research methods. Data collection techniques used are observation, interviews, questionnair...
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Tineke Wolok
Pág. 75 - 86
Consumer purchasing decisions are one of the classic problems that require further study by a marketer or company because they are motivated by consumer behavior that is always changing every time. Green marketing is one of the marketing concepts that ai...
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Sarath Simsiri,Ratananaphadol Smitinand,Mana Eiambua
Pág. 183 - 189
The study of Product and Packaging factors that Influence on Consumer Purchase Decision aims to study consumers' products demands inclusive of the factors affecting consumer interest and buying decisions and explores the characteristics of packaging that...
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Putri Zulwarni, Ade Octavia, Dahmiri Dahmiri
Pág. 288 - 293
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Putri Zulwarni, Ade Octavia, Dahmiri Dahmiri
Pág. 288 - 293
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Radovan Madlenak, Roman Chinoracky, Natalia Stalmasekova and Lucia Madlenakova
This study aims to investigate the impact of outdoor advertising on consumer behaviour by using eye-tracking analysis while drivers travel specific routes in ?ilina, Slovakia. This research combines questionnaire inquiry and A/B testing to assess the con...
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Dede SULEMAN,Ida ZUNIARTI,. SABIL
Pág. 133 - 146
This study aims to analyze the relationship between perceived usefulness, perceived ease of use and trust in the attitudes and decisions of shopping for online fashion products. This study used purposive sampling in the survey method with a sample of 70 ...
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Ruti Gafni, Osnat Tal Golan
Pág. 44 - 58
The social networking revolution allows people to share their opinions with their surrounding society, enabling the ability to influence others. Large amounts of consumer reviews are posted on social networks, expressing experiences, either positive or n...
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Silvia Sari Sitompul
Pág. 322 - 334
Mobile is not only used to communicate via telephone or sms, but consumers want more so that mobile features are increasingly diverse. Since the internet began to boom in Indonesia, the Internet has become a mandatory feature and has turned into a functi...
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Mauricio Muñoz Osores,José Fernández Palma,Victoria Acuña Montes,Karina Urra Videla
Pág. 19 - 32
Over the decades, different theories have developed in an attempt to comprehensively explain the genuine consumer decision making process. Likewise, varied explanatory models incorporating sets of influential variables have arisen and have been organized...
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Mauricio Muñoz Osores,José Fernández Palma,Victoria Acuña Montes,Karina Urra Videla
Pág. 19 - 32
Over the decades, different theories have developed in an attempt to comprehensively explain the genuine consumer decision making process. Likewise, varied explanatory models incorporating sets of influential variables have arisen and have been organized...
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Husnul Khotimah, Muhammad Khafid, Amin Pujiati
Pág. 110 - 121
Keputusan pembelian produk fashion mahasiswa dalam memenuhi kebutuhan kurang rasional karena mahasiswa selalu memprioritaskan membeli produk fashion setiap bulan. Keputusan pembelian terjadi ketika mahasiswa melihat produk fashion yang dirasa cocok selal...
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Majid Nasirinejad and Srinivas Sampalli
Home appliance manufacturers have been adding Wi-Fi modules and sensors to devices to make them ?smart? since the early 2010s. However, consumers are still largely unaware of what kind of sensors are used in these devices. In fact, they usually do not ev...
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