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Thi Thu Huong Nguyen,Zhi Yang,Thi Thuy Nga Nguyen,Cao Thi Thanh
Pág. 138 - 147
Green products are increasingly prevalent in developing countries, however consumers are sometimes perceive their green purchasing decision as risky. The major problem seems to be linked to the greenwashing cases. Despite the fact that, up to now there s...
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