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Martin de La Martinière Petroll, Cláudio Damacena, Martín Hernani
Pág. 19 - 37
Varios autores (Aaker 1992 y 1998, Keller 1993, Ogrizek 2002, Hoeffler y Keller 2002) afirman que existen muchas ventajas para que una empresa tenga una marca fuerte, pues brinda una importante ventaja competitiva, al establecer una barrera que evita que...
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Antonieta Hamann, Martin Hernani-Merino, Enver Gerald Tarazona Vargas
Pág. 2 - 22
The present study?s aim is to design, construct and validate an instrument that allows for the measurement of the dimensions for short break tourist destination. The instrument was comprised of 29 items that were applied to 400 university students from d...
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Antonieta Hamann,Martin Hernani-Merino,Enver Gerald Tarazona Vargas
Globalization and changing lifestyles are generating new forms of tourism, including visits to short break destinations. The objective of this study is to propose a definition of short break destinations and to present the dimensions of th...
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Filipe Conceição, Martin Lewis, Hernâni Lopes and Elza M. M. Fonseca
This study aims to comprehensively assess the accuracy and precision of five different devices and by incorporating a variety of analytical approaches for measuring countermovement jump height: Qualisys motion system; Force platform; Ergojump; an Acceler...
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Martín Nelson Hernani-Merino, Giuliana Isabella, Enver Gerald Tarazona Vargas, José Afonso Mazzon
Pág. 2 - 13
Researchers have explored the antecedents and consequences of recovery satisfaction by creating, improving or using scales. However, scales should be invariant among contexts and cultures. Using item response theory, a methodological approach t...
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Martín Hernani
Pág. 44 - 54
El artículo no presenta resumen.
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