2   Artículos

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en línea
Aisha Muhammad Abdullahi, Kiemute Oyibo, Rita Orji and Abdullahi Abubakar Kawu    
The fact that individuals may react differently toward persuasive strategies gave birth to a shift in persuasive technology (PT) design from the one-size-fits-all traditional approach to the individualized approach which conforms to individuals? preferen... ver más
Revista: Information    Formato: Electrónico

 
en línea
Kiemute Oyibo and Julita Vassileva    
Persuasive technologies have been identified as a potential motivational tool to tackle the rising problem of physical inactivity worldwide, with research showing they are more likely to be successful if tailored to the target audience. However, in the p... ver más
Revista: Information    Formato: Electrónico

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