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Seyed Ibne-Ali Jaffari, Farooq Ahmad, Muhammad Mehtab, Asif Iqbal
Pág. 1953 - 1960
This research intends to explore the empirical relationship between endorsers credibility and consumer based brand equity in the presence of mediating role of brand credibility and moderating role of type of celebrities i.e. National or International was...
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Martin J. Butler
AbstractPurpose: The dynamic interdependence between the deployment of technological assets and organisational performance remains a challenge for modern enterprises. Organisations reinforce competitiveness and improve performance when business activitie...
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Wafa Shafqat, Yung-Cheol Byun and Namje Park
Recommendation systems aim to decipher user interests, preferences, and behavioral patterns automatically. However, it becomes trickier to make the most trustworthy and reliable recommendation to users, especially when their hardest earned money is at ri...
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Tienan Li, Xueting Zeng, Cong Chen, Xiangmin Kong, Junlong Zhang, Ying Zhu, Fan Zhang and He Dong
In this study, an initial water-rights allocation (IWRA) model is proposed for adjusting the traditional initial water-rights empowerment model based on previous water intake permits, with the aim of improving the productivity of water resources under po...
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Milind Gayakwad, Suhas Patil, Amol Kadam, Shashank Joshi, Ketan Kotecha, Rahul Joshi, Sharnil Pandya, Sudhanshu Gonge, Suresh Rathod, Kalyani Kadam and Maya Shelke
Content is a user-designed form of information, for example, observation, perception, or review. This type of information is more relevant to users, as they can relate it to their experience. The research problem is to identify the credibility and the pe...
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Nicole Walzhofer, Marcus Riekeberg and Florian Follert
Banks distribute intangible services, so that traditional marketing instruments are often limited concerning their effectiveness to reach new clients, especially teenagers and young adults. With respect to this relevant practical problem, we used survey ...
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Mohammad Daradkeh, Amjad Gawanmeh and Wathiq Mansoor
The development of online knowledge payment platforms in recent years has increased their respective market value by nurturing content resources and improving content ecology. Yet, the underlying factors of knowledge seekers? payment behaviors and their ...
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Md Irfanuzzaman Khan, M Abu Saleh and Ali Quazi
This research identifies the underlying drivers impacting on healthcare professionals? social media usage behaviours using the technology acceptance model (TAM) as the theoretical lens. A self-administered survey questionnaire was developed and administe...
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Vincenza Carchiolo, Alessandro Longheu, Michele Malgeri, Giuseppe Mangioni and Marialaura Previti
A real-time news spreading is now available for everyone, especially thanks to Online Social Networks (OSNs) that easily endorse gate watching, so the collective intelligence and knowledge of dedicated communities are exploited to filter the news flow an...
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Ghazanfar Ali Abbasi,Sea Su-Yee,Yen-Nee Goh
Pág. pp. 95 - 110
The purpose of this paper is to propose and test an integrated model of mobile advertising taking into consideration the exclusive characteristics of Malaysian consumers. The survey research method has been used to collect data among young mobile users i...
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Shindy Shindy,Evo Sampetua Hariandja
Pág. in press
This research tries to examine the factors influencing the positive word of mouth of Indonesian?s consumer towards fashion brand. The factors studied include brand credibility and brand-self connection as independent variables, brand-self connection and ...
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Buket ALKAN
Pág. 78 - 93
JEL. E52, E58.
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Khaled Aldiabat,Anwar Al-Gasaymeh,Ameer Sardar K.Rashid
Pág. pp. 37 - 49
Banks have changed from paper-based banking solutions provider to the latest of the technologies like mobile banking. Adoption of mobile-banking has received more attention in recent years, because there are more phones than computers in the market. But,...
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Jingchao Yang, Manzhu Yu, Han Qin, Mingyue Lu and Chaowei Yang
Social media data have been used to improve geographic situation awareness in the past decade. Although they have free and openly availability advantages, only a small proportion is related to situation awareness, and reliability or trustworthiness is a ...
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Berlian Yunita Margiati,Didik Setyawan,Finisha Mahaestri Noor
Pág. p.251 - 262
This study aims to examine the role of information through social media in the form of information that can encourage individual intention to use e-patient. Establishment of intention to use the e-patient by the trust that was formed from the information...
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Hang Wang, Chenglong Zhang and Ping Guo
In this study, an interval quadratic fuzzy dependent-chance programming (IQFDCP) model is proposed for irrigation water management under uncertainty. This model can deal with the interval and fuzzy uncertainties encountered in optimal irrigation water re...
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KARIM LAHMA
The purpose of wireless sensor networks is to transmit physical quantities from the sensor node to the base station. This requires collaboration between the various devices for proper operation. In this work, we propose a model to evaluate the credibilit...
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Haryo Kuncoro(1), (1) Faculty of EconomicsState University of Jakarta
Pág. 84 - 97
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Oana ?UGULEA,Andreia Gabriela ANDREI,Claudia STOIAN BOBÂLCA,Adriana MANOLICA
Pág. 641 - 661
Addressing the debated topic of credibility in online sales, the present study analyses buyer's perspective. The study develops from the literature to test and refine a multi-dimensional measurement of e-shops credibility. Consumer's criteria for assessi...
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Ioana Olariu
This article is a theoretical approach on the importance of using public relations in helping an organization to project a positive image. The study of the impact information has on the image of organisations seems to be an interesting research topic. Pr...
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