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Lucie Sperkova
Customer experience (CX) focuses on customer feedback. CX is a holistic construct which contains different perceptual elements such as satisfaction and loyalty, but also emotions or personality. Customers share their opinions, which contain these element...
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Lucie Sperkova
Pág. 9 - 18
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Pavel Jasek, Lenka Vrana, Lucie Sperkova, Zdenek Smutny and Marek Kobulsky
This article provides an empirical statistical analysis and discussion of the predictive abilities of selected customer lifetime value (CLV) models that could be used in online shopping within e-commerce business settings. The comparison of CLV predictiv...
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Lucie Sperkova,Filip Vencovsky,Tomas Bruckner
Pág. 3?16
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Lucie ?perková,Petr ?kola,Tomá? Bruckner
Social networks and Internet discussions are valuable sources for a company?s marketing research and public relations management. The Internet is full of public communication in an unstructured form and reflects recent movements of contributors' percepti...
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