2   Artículos

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en línea
S. Mo Jang and Yong Jin Park    
Although recent research suggests that the selective nature of new media helps foster issue specialists, little empirical evidence has been documented, mostly due to theoretical and methodological limitations. Extending the concept of issue publics, the ... ver más
Revista: Future Internet    Formato: Electrónico

 
en línea
Bichwi Yun, Yoon C. Cho    
Understanding the publics interest toward public policy and advertising has become a central issue in marketing and public policy. The purpose of the study was to investigate how the public perceives policy advertising and how their perceptions affect a... ver más
Revista: Journal of Business & Economics Research (JBER)    Formato: Electrónico

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