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Elena Gurgu,Aristide Dumitru Cociuban
Pág. 46 - 56
Abstract. The purpose of this article is to make known the new type of public diplomacy and the effects this new diplomacy can have internationally. The objectives of our article refer to the context of change, the role of the media in public diplomacy, ...
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Dorian Pocovnicu
Many agree that PR and marketing are at their best when used together, when it comes to local public administration institutions there is the need for both an individual and symbiotic approach of the two. Taking into consideration that public interest or...
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Marcin Leszczynski, Aleksandra Anna Rabczun
Pág. 27 - 35
The global crisis of trust has led to a shift in the paradigms of shaping competitiveness. The states as entities of global competition, in times of growing demand for trust, conduct activities in various areas in order to build their position in the wor...
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Alfelia Nugky Permatasari
Pág. 87 - 93
This study aims to determine the validity and to estimate the reliability of the editorial plan product assessment rubric in the Digital Public Relations course. The focus of the research is the content validity and reliability estimation of the product ...
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Alfelia Nugky Permatasari
Pág. 87 - 93
This study aims to determine the validity and to estimate the reliability of the editorial plan product assessment rubric in the Digital Public Relations course. The focus of the research is the content validity and reliability estimation of the product ...
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Muhammad Junaid Kamaruddin, Fauziah Yanis
Pág. 37 - 50
This study aims to find out how much influence PR and MPR have on Menantea's consumer buying interest on Youtube, to find out what is the influence of PR and MPR on buying interest of UEU students, and to analyze whether there is a digital influence of M...
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Ioana Olariu
This article is a theoretical approach on the importance of using public relations in helping an organization to project a positive image. The study of the impact information has on the image of organisations seems to be an interesting research topic. Pr...
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Ioana Olariu,Bogdan Nichifor
A press conference is an important tool of public relations. The primary role of public relations is to manage a company?s reputation and help build public consent for its enterprises. The goal of PR is to develop and maintain goodwill with most, if not ...
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Simona Haidau
In this paper are presented preliminary aspects on the design of of qualitative research achieved by nongovernmental organizations in the North-East of Rom?nia. The research aims to identify attitudes, opinions and behaviors to nongovernmental organizati...
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Jakub Kronenberg and Joanna Mieszkowicz
Corporate marketing departments use trees and forests for advertising and public relations (PR). Trees and forests constitute a tangible symbol of the environment, reinforced by the growing awareness of the role that trees play in preventing climate chan...
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Simona Duhalm
Phenomenon of globalization during the twentieth century, has increased the importance of nongovernmental organizations. Their development has gained to the whole world providing an important part of social, educational, cultural and welfare services tha...
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Simona Duhalm
In the current period, when the issue of efficient use of financial resources is a central, organizations seeking the best ways to both promote their self-image, and products or services they produce and sell. Between the promotional techniques by the ma...
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Marcin Leszczynski, Aleksandra Anna Rabczun
Pág. 27 - 35
The global crisis of trust has led to a shift in the paradigms of shaping competitiveness. The states as entities of global competition, in times of growing demand for trust, conduct activities in various areas in order to build their position in the wor...
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Alina Paula Larion
Pág. 174 - 179
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Il?ia A. Bykov,Igor M. Pobedinskiy,Vera A. Achkasova,Aleksey E. Kuzmin
Pág. 136 - 142
The paper deals with the problems of media relations management in governmental organizations in Russia. Governmental Public Relations (PR) became one of the fastest developing areas of the PR-industry in contemporary Russia. The study uses expert survey...
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Valentin Y. Lyubashits,Alexey Y. Mamychev,Maria V. Vronskaya,Alla A. Timofeeva
Pág. 116 - 120
The paper discusses the socio-economic and publicly-power aspects of the state and society relations in the modernized Russia traced the process of formation and development of corporate democracy. As a key problem is pointed out that Russia is predispos...
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Andreea RACEANU
Pág. 81 - 107
Mostly theoretical and following a descriptive - normative logic, with a specific focus on the models of higher education institutions and practices, the present paper addresses the subject of entrepreneurship within higher education area, in relation wi...
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Steven McCann,Guillermo Aranda-Mena,Peter J. Edwards
Pág. 111 - 132
The public partner has a governance responsibility in the operational phase of Public Private Partnership projects. It must ensure that contracted services provided by private consortia are delivered and that specified delivery standards are met. The pub...
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Steven McCann,Guillermo Aranda-Mena,Peter J. Edwards
Pág. 111 - 132
The public partner has a governance responsibility in the operational phase of Public Private Partnership projects. It must ensure that contracted services provided by private consortia are delivered and that specified delivery standards are met. The pub...
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Nicoleta-Rossela Dumitru,Costel-Iliuta Negricea,Manuela-Rodica Gogonea
Pág. 9 - 18
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