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Diana Prihoanca
Direct marketing activities involve interactivity and customization which requires a good knowledge of current and potential customers. Information that define consumer profile from geographical, demographic, psychographic and behavioral point of view ar...
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Luís Carreira
Neste trabalho pretende-se extrair informação de base de dados de clientes recorrendo a duas métricas, o RM (Recentidade/valor Monetário) e o LTV ("Life Time Value") individual. Faz-se a comparação entre o LTV individual e o RM, para auxiliar na tomada d...
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Louise Miller
This paper describes a unique business case that is an integration of topics in accounting information systems, managerial accounting, economics, and marketing into a single comprehensive student project on the internet. The project described gives stude...
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A.S.A. du Toit
This article looked at competitive intelligence research reported from 1994 to 2014 in the ABI/Inform database to determine the development of competitive intelligence as subject field. This development can be attributed to several factors. Content analy...
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D. Priilaid,J. Barendse,C. Kato-Kalule,A. Mubangizi
AbstractWith previous wine marketing studies confirming the effect of extrinsic cues such as price, area-of-origin, and expert ratings on sighted appreciation, we report on a tasting room experiment aimed to determine the prevalence and impact of wine br...
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Luís Cavique
É com muita satisfação que apresentamos o mais recente número da Revista de Ciências da Computação. As primeiras palavras de agradecimento vão para os autores, para os membros do conselho editorial encarregues das revisões científicas e para os revisores...
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Wahyudi Wahyudi
Pág. 237 ? 262
This research aims to formulate a conceptual model of farmers' social movement based on previous studies, which failed to explain this concept. The Systematic Literature Review (SLR) method with a mixture of qualitative and quantitative approaches was us...
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Wahyudi Wahyudi
Pág. 237 ? 262
This research aims to formulate a conceptual model of farmers' social movement based on previous studies, which failed to explain this concept. The Systematic Literature Review (SLR) method with a mixture of qualitative and quantitative approaches was us...
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Dedi Gunawan and Masahiro Mambo
Set-valued database publication has been increasing its importance recently due to its benefit for various applications such as marketing analysis and advertising. However, publishing a raw set-valued database may cause individual privacy breach such as ...
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Yung-Cheng Liao and Mei-Su Chen
The use of data warehouses combined with online analytical processing (OLAP) platforms has become popular in Taiwan?s insurance market. However, most schools do not have an insurance data warehouse and OLAP platform for student learning in Taiwan. The re...
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Miguel Pina, Pedro Dinis Gaspar and Tânia Miranda Lima
A decision support system (DSS) was developed to help reduce food waste at traditional food retailers while selling fresh horticultural products, but also to promote food safety and quality. This computational tool includes two major functions: (1) the p...
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Stacey Sharpe
Pág. 1 - 17
Do firms adjust advertising spending around accounting-based brand scandal events such as fraudulent restatement announcements? To address this question, this study presents an empirical assessment of firm-level advertising spending around fraudulent res...
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Jose Alberto Crespo Jareño
Esta investigación pretende conocer el perfil del turista residente en España que tiene la intención de realizar ecoturismo o turismo ecológico, así como conocer los principales servicios que éstos demandan y las actividades de interés. Es...
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Wahyuri Wahyuri,Umi Athiyah,Ira Puspitasari,Yunita Nita
Pág. 208 - 218
Background: Drug sampling and testing in the context of post-marketing control is an important component to ensure drug safety in the supply chains. The results are used by the Indonesian National Agency for Drug and Food Control (NA-FDC) for conducting ...
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Bohdan Haidai, Roman Artiukh, Olga Malyeyeva
Pág. 5 - 12
The subject matter of the research is the models and technologies of analyzing the processes of developing the loyalty and preferences of social networks users. The goal of the research is to increase the efficiency of marketing analysis of clients? pref...
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Mohamed Wahba, Dalia Elmanadily
Pág. 1 - 5
Nowadays, networking within online social media platforms isn't just about swapping pictures and music, or discussing the trivial details of a night out, a TV show or a sporting event. Social media is increasingly becoming the space where professional li...
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Ana Zekavica, Aleksandar Djordjevic, Aleksandra Vukmirovic, Jovanka Vukmirovic, Milica Brankovic
Pág. 39 - 48
Research question: Big Data represents a true business revolution in many areas, and, as such, in marketing research, as well. The subject of this study is the analysis of the existing stage, as well as of the achieved results in the implementation of th...
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Ary Setyadi
UD. Sony Permata is a company engaged in the precious stone industry. As one of the businesses that intend to provide the needs of the community in the form of accessories and decoration .For the current system is still using manual and not computerized....
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D. Priilaid,P. Van Rensburg
AbstractProceeding from work that identifies price as an extrinsic cue that can mediate between a wine?s perceived and intrinsic merit, the brand construct is presented as an additional potential mediator. Here we define (1) ?functional? brands as repres...
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D. Priilaid,P. Van Rensburg
AbstractProceeding from work that identifies price as an extrinsic cue that can mediate between a wine?s perceived and intrinsic merit, the brand construct is presented as an additional potential mediator. Here we define (1) ?functional? brands as repres...
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