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Pedro Barrientos Felipa
Pág. 115 - 140
Many countries in the global market offer similar things, so it is important to increase competitivity in a way that assures and strengthens economic growth. Buyers are constantly on the lookout for better products, products that better me...
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Monica Patrut
Investing in the country brand represents a strategic priority as it consolidates the image and international reputation of the respective members. Although Romania started to invest in this long-term process in 1996, the promotional actions have lacked ...
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Abdelmounaim Lahrech,Sami Zaki Alabdulwahab,Safaâ Bouayach
Pág. 248 - 255
This study examines the existence of a correlation between the Brand Image of a country and its FDI Inflows. Furthermore, does the Brand Image of a country have a positive impact on its FDI inflows? To proceed to the object of the study, we use a panel m...
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A. Apaolaza,P. Hartmann,J. He,J. M. Barrutia,C. Echebarria
AbstractThis study asks if endorsers function as surrogates for country-of-origin, and if the effectiveness of the tactic varies with the perceived ethnicity (Western versus Chinese) of the celebrities. It finds no significant influence on the country-of...
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Albertus Eka,Roberto J Albuja Solis,Lea Voight,Nuriah Nuriah,Swe Swe Win,Ashknani Kawther
Pág. 105 - 127
With ongoing globalization, many business opportunities emerge all over the world. Operating business in one single country means to fail at exploiting additional profit from exporting one?s product or service globally. The following report will analyst ...
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Meyske A. Rahantoknam,Wellem A. Teniwut,Anna M. Ngabalin
Pág. 137 - 144
The traditional micro-retailing market its existence today threatened by the strong penetration of supermarkets, the condition does not occur only in big cities in developed country but also in development country such as rural coastal area. In order to ...
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Alejandro Zegarra,Corina Negru
The present study follows Steenkamp?s relativistic concept on the effects of personal variables on the relationship between extrinsic cues and perceived quality. It aims to discuss the moderating effects of prior knowledge, level of education, and income...
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Funda Yalim,Kagan Cen Mizrak
Pág. 92 - 103
Employees play a significant role in the success of establishments. The ensuring of employee satisfaction is an issue which should be examined carefully at this point. Today it is set forth with different studies that many elements are effective in ensur...
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Manuel Escobar Farfán,Camila Mateluna Sanchez
Pág. 29 - 42
Brand personality has been studied and completed over the past two decades. Currently, studies comprise characterization and differentiations among brands. Jennifer Aaker (1997) proposed a generizable and reliable scale model applicable to the American c...
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Manuel Escobar Farfán,Camila Mateluna Sanchez
Pág. 29 - 42
Brand personality has been studied and completed over the past two decades. Currently, studies comprise characterization and differentiations among brands. Jennifer Aaker (1997) proposed a generizable and reliable scale model applicable to the American c...
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Nataliya Dril, Andriy Galkin, Natalya Bibik
Pág. 46 - 53
In the modern world, with rapidly developing technologies and exponential increase in competition - not only between enterprises, but also between territories ? implementation of up-to-date approaches to city logistics and development is of crucial conce...
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Abu H Ayob,Wan Mohd Hirwani Wan Hussain
Pág. 688 - 695
This study attempts to profile non-income consumers by examining their decisions to buy local or imported products. Hypotheses were drawn from discussions on the comparative advantages of advanced and developing countries, as well as the effects of a pro...
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Mauricio Edgardo Muñoz Osores,Felipe Reyes Rittig,Juan Luis Orrego Morales
Pág. 45 - 55
The present work aims to, identify and understand the manifest attitudes by a group of consumers of different segments, in relation to the decision-making process of purchase of brands of luxury in two regions of the country. From discussion groups and a...
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Mauricio Edgardo Muñoz Osores,Felipe Reyes Rittig,Juan Luis Orrego Morales
Pág. 45 - 55
The present work aims to, identify and understand the manifest attitudes by a group of consumers of different segments, in relation to the decision-making process of purchase of brands of luxury in two regions of the country. From discussion groups and a...
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Arum Kim, Yoon C. Cho
Customers of smartphones spend most of their waking time using them, as they have become the most innovative electronic devices. As the time spent on smartphones increases, the customer?s dependence on smartphones also increases. Therefore smartphones ar...
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Jacqueline D. Ifield and Chia-Han Yang
The structure of multilateral financial partnerships has many relationship challenges, which need to be solved to positively impact sustainable human development. There is a lack of understanding in the development relationship between the so-called deve...
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