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Katerina Kantorová and Pavel Bachmann
Social customer relationship management (SCRM) is a new philosophy influencing the relationship between customer and organization where the customer gets the opportunity to control the relationship through social media. This paper aims to identify (a) th...
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Rapheal Ojelabi, Opeyemi Oyeyipo, Adedeji Afolabi and Lekan Amusan
Client relationship management (CRM) has become a subject matter of interest to both academics and business practitioners. This is because it reflects the need to manage successful and profitable client relationships for organizations. Construction organ...
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Rapheal Ojelabi, Opeyemi Oyeyipo, Adedeji Afolabi and Lekan Amusan
Client relationship management (CRM) has become a subject matter of interest to both academics and business practitioners. This is because it reflects the need to manage successful and profitable client relationships for organizations. Construction organ...
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Bohdan Haidai, Roman Artiukh, Olga Malyeyeva
Pág. 5 - 12
The subject matter of the research is the models and technologies of analyzing the processes of developing the loyalty and preferences of social networks users. The goal of the research is to increase the efficiency of marketing analysis of clients? pref...
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Arman Ahmad, Mohd Farid Shamsudin, Baharudin Kadir
n today?s market, conventional ways of doing business is shrinking and new marketing strategies and business models are flourishing. This is to ensure that the business has a competitive edge against its competitors. Social Media and Entrepreneurship (SM...
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Cosmina Ivan and Razvan Popa
Mobile dispatching applications have become popular for at least two major reasons. The first reason is a more mobile-centric usage pattern, where users relate to apps for fulfilling different needs that they have. In this respect, a vehicle dispatching ...
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Elvia Amesti, Liriam Estrada, Dorys Rey
Pág. 110 - 124
En la actualidad, los avances tecnológicos han producido muchos cambios en la forma de hacer negocios y de cómo lograr que las empresas puedan ser cada vez más competitivas. En el presente artículo a través de una metodología de tipo documental con enfoq...
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Cosmina Ivan and Razvan Popa
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Ali B Abduljabar Al mashahedi, Jing Zhang, Sinan Harjan
Pág. 235 - 245
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Halim Rizal Edy,Adiwijaya K.,Fauzan R.
Pág. 473 - 486
This study develops a conceptual model of Cause-related Marketing (CrM) investigating the effect of cause-brand fit, firm motives and altruistic attribution to customer inference and participation intention moderated by customer values. The approach used...
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Agus Masrianto, Hartoyo Hartoyo, Aida Vitayala S. Hubeis and Nur Hasanah
The convergence of information technology, media, and telecommunications has altered consumer behavior in terms of searching, obtaining, processing, and responding to a company?s information or services. The ability of a company to plan, implement, and m...
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Rianto Rianto,Djoko Budiyanto Setyohadi
Pág. 26 - 32
Abstrak? UMKM menjadi penyumbang utama pendapatan nasional untuk suatu Negara, khususnya Negara berkembang. UMKM tumbuh dan menyerap banyak tenaga kerja dan menjadi roda perekonomian utama. Indonesia menjadi salah satu dari banyak negara, dimana UMKM mem...
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Klaus Solberg Söilen
even military classics (Jiang Ziya, the methods of theSima, Sun Tzu, Wu Qi, Wei Liaozi, the three strategies of Huang Shigong and the Questions and Repliesbetween Tang Taizong and Li Weigong). The entities studied then were nation states. Later, corporat...
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