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Novia Roudhlotul Janah, Edi Suswardji
Pág. 690 - 697
This research aims to find out how big the brand image and Electronic Word Of Mouth affect the buying interest in Wardah beauty products. The study used a descriptive and vernacular approach to sampling techniques using Nonprobability Sampling with respo...
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Xudong Liu, Xianjiao Wu and Qiang Ye
Understanding the antecedents and consequences of electronic word-of-mouth (eWOM) is of significant theoretical value and great interest to both consumers and firms. To reconcile the disagreement in the relationship between eWOM and product sales, we inv...
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Muhammad Saif Furqan Abdullah, Yessy Artanti
Pág. 78 - 91
The COVID-19 pandemic situation makes people tend to consume video on demand as an alternative for home entertainment. This makes video on demand service providers compete by taking advantage of this situation. Sometimes the existing stimulus can lead pe...
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Sidra Tabassum, Muddasar Ghani Khwaja and Umer Zaman
Digital platforms have made Generation Z able to listen to the story from both sides, i.e., the brand?s promotional messages, and the consumers? experiences. To capture an audience?s attention on endless entertainment and informational platforms, narrati...
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Okki Trinanda, Putra Deta Mutaqin
Pág. 140 - 151
This research aims to analyze: (1) The influence of electronic word of mouth toward travel intention on Sirandah Island in Padang City (2) The influence of electronic word of mouth toward destination trust on Sirandah Island in Padang City (3) The influe...
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Ruti Gafni, Osnat Tal Golan
Pág. 44 - 58
The social networking revolution allows people to share their opinions with their surrounding society, enabling the ability to influence others. Large amounts of consumer reviews are posted on social networks, expressing experiences, either positive or n...
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José Seijas-Díaz,Karla Martell-Alfaro,Enrique Barbachan-Ruales,Cinthya Torres-Silva,Roger Rengifo-Amasifen
This research proposes to determine the relationship between electronic word of mouth and customer loyalty in a company in the Peruvian tourism sector. A basic, quantitative, correlational, non-experimental and cross-sectional study w...
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Johannes Johannes,Deci Fachrosi
Pág. 162 - 170
Over the past few years, Indonesia has made various efforts to increase tourist visits. This study aims to examine the effect of experiential marketing on conservation value, the effect of experiential marketing on e-WoM (electronic Word of Mouth), and t...
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Johannes Johannes,Deci Fachrosi
Pág. 162 - 170
Over the past few years, Indonesia has made various efforts to increase tourist visits. This study aims to examine the effect of experiential marketing on conservation value, the effect of experiential marketing on e-WoM (electronic Word of Mouth), and t...
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Phuong Viet Le-Hoang
Pág. 1760 - 1777
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Muhammad Bilal, Zeng Jianqiu, Suad Dukhaykh, Mingyue Fan and Ale? Trunk
Drawing on social identity theory, this study aims to examine the impact of antecedents of eWOM on the online purchase intention (OPI) of fashion-related products. In addition, social media usage moderates the relationship between eWOM and OPI. A structu...
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Jeongyeon (Jennie) Ahn, Eun-Kyong (Cindy) Choi and Hyun-Woo Joung
Festivals are experiential products heavily depending on the recommendations of previous visitors. With the power of social media growing, understanding the antecedents of positive electronic word-of-mouth (eWOM) intentions of festival attendees is immen...
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Ferdi Antonio,Putri Astika
Pág. 46 - 58
Current lifestyle change has led millennial customers to have awareness about their cloth in daily life to accentuate their personality. In the other side batik cloth industry is growing rapidly and contribute to the domestic economic. Despite the advanc...
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Many previous studies have shown that the volume or valence of electronic word of mouth (eWOM) has a sustainable and significant impact on box office performance. Traditional studies used quantitative data, such as ratings, to measure eWOM. However, rece...
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Koji Ishida, Lisa Slevitch and Katia Siamionava
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Tha'er A Majali,Abdul Manaf Bohari
Pág. 265 - 269
Social network sites have become an essential part in today?s world due to its ubiquities, interactivity and its applicability in different contexts. Information exchange is one of the most important practices on Social Network Sites (SNSs). Individuals ...
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Atyaf Sami Noori,Kamarul Faizal Hashim,Shafiz Affendi Mohd Yusof
Pág. 226 - 230
The advancement of social media has attracted businesses and firms to adopt and create a new type of commerce known now as social commerce (s-commerce). Within s-commerce, consumer?s loyalty and returning to use have reduced mainly because it is a highly...
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Gengeswari Krishnapillai,Kwok See Ying
Pág. 475 - 483
As an attractive educational hub within this region, Malaysia currently accommodates an enormous number of foreign students. These students are known for their inclination towards tour and travel activities during their spare time. In view of the potenti...
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Gianluca Bonifazi, Enrico Corradini, Domenico Ursino and Luca Virgili
Electronic Word of Mouth (eWoM) has been largely studied for social platforms, such as Yelp and TripAdvisor, which are highly investigated in the context of digital marketing. However, it can also have interesting applications in other contexts. Therefor...
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Shindy Shindy,Evo Sampetua Hariandja
Pág. in press
This research tries to examine the factors influencing the positive word of mouth of Indonesian?s consumer towards fashion brand. The factors studied include brand credibility and brand-self connection as independent variables, brand-self connection and ...
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