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Johannes Johannes,Deci Fachrosi
Pág. 162 - 170
Over the past few years, Indonesia has made various efforts to increase tourist visits. This study aims to examine the effect of experiential marketing on conservation value, the effect of experiential marketing on e-WoM (electronic Word of Mouth), and t...
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Johannes Johannes,Deci Fachrosi
Pág. 162 - 170
Over the past few years, Indonesia has made various efforts to increase tourist visits. This study aims to examine the effect of experiential marketing on conservation value, the effect of experiential marketing on e-WoM (electronic Word of Mouth), and t...
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Nuri Wulandari,Rina Kartika Sari
The smartphone industry has grown tremendously in the past years across the world, especially in Asia. The competition between smartphone brand players has been intense and involving sophisticated marketing techniques. Despite of the widespread practice ...
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Jiyoung Kim
Few studies have reported on how customer value is co-created in healthcare service delivery, and its effect on patients’ perceptions of wellbeing. It is important to examine physician-patient interaction in the context of a healthcare sector chara...
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Maftuhah Nurrahmi
Pág. 198 - 206
Purpose of this study was to analyze hotel marketing strategies carried out by hotel owned by the South Sumatra regional government. This study was designing an experiential marketing strategy for hotels owned by the South Sumatra regional government and...
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Laura Hernández-López, Salvador Del Barrio-García
Pág. 38 - 51
This study aims to identify the main actors in the ecotourism online value co-creation ecosystem. With the ever-increasing demand to which the ecotourism sector has been subject in recent years, there is a need for business models featuring interactive t...
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Juhari Juhari,(STIE PertibaIndonesia)
Pág. 473 - 487
ABSTRACT This study aims to explain the effect of destination image, experiential marketing, and digital marketing communications on tourist satisfaction and the implications for domestic tourist loyalty to beach tourism objects on Bangka Island. Th...
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Jeongyeon (Jennie) Ahn, Eun-Kyong (Cindy) Choi and Hyun-Woo Joung
Festivals are experiential products heavily depending on the recommendations of previous visitors. With the power of social media growing, understanding the antecedents of positive electronic word-of-mouth (eWOM) intentions of festival attendees is immen...
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Nan Lao Ywet, Aye Aye Maw, Tuan Anh Nguyen and Jae-Woo Lee
Urban Air Mobility (UAM) emerges as a transformative approach to address urban congestion and pollution, offering efficient and sustainable transportation for people and goods. Central to UAM is the Operational Digital Twin (ODT), which plays a crucial r...
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Rogelio Puente-Diaz,Judith Cavazos-Arroyo
AbstractPurpose: The purpose of the present investigation was to examine the influence of recalling many versus few brand attributes on brand evaluations, the mediating role of ease of recall and whether this mediated effect was moderated by thinking sty...
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Mark Reybrouck
The metaphor of being touched by music is widespread and almost universal. The tactile experience, moreover, has received growing interest in recent years. There is, however, a need to go beyond a mere metaphorical use of the term, by positioning the tac...
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Takuya Nakata, Sinan Chen, Sachio Saiki and Masahide Nakamura
Software upcycling, a form of software reuse, is a concept that efficiently generates novel, innovative, and value-added development projects by utilizing knowledge extracted from past projects. However, how to integrate the materials derived from these ...
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Eman AbuKhousa, Mohamed Sami El-Tahawy and Yacine Atif
Th metaverse presents a new opportunity to construct personalized learning paths and to promote practices that scale the development of future skills and collective intelligence. The attitudes, knowledge and skills that are necessary to face the challeng...
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Marelize Malan,Vanessa van Dyk
AbstractOrientation: Learning should be active, experiential and fun.Research purpose: This study investigated the perceptions of students regarding the development of pervasive skills within an undergraduate accounting syllabus.Motivation for the study:...
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Ozgul Keles,Tezer Battal
Pág. 361 - 374
Governments, companies, universities, institutes, and individuals all over the world have prioritized innovation on their agenda and some have declared innovation as a strategic goal, but for a few of them, innovation has been a way of life. Organization...
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Tonya Rae Chrystian
Pág. 179 - 196
Disability theatre has a complex Canadian history according to disability studies scholar Kirsty Johnson, and ?Canadian artists with disabilities have found many and provocative ways to ?get on stage?? (Johnson 4). The formation of disability art and the...
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Andian Ari Istiningrum 10.21831/economia.v8i1.796
Pág. 1 - 10
Abstract: Experiential Learning in Introducing IFRS at Universities in Indonesia. The purpose of this study is to find the appropriate learning model for accounting learning process at universities in Indonesia due to the process of convergence to IFRS t...
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Tonya Rae Chrystian
Pág. 179 - 196
Disability theatre has a complex Canadian history according to disability studies scholar Kirsty Johnson, and ?Canadian artists with disabilities have found many and provocative ways to ?get on stage?? (Johnson 4). The formation of disability art and the...
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Rodney D'Souza, Bruce Kemelgor
Pág. 51 - 68
Aldrich, H. (1999). Organizations Evolving. Thousand Oaks, Sage Publications, London.Abelson, R.P. & Black, J.B. (1986). Introduction. In: J.A. Galambos, R.P. Abelson, and J.B. Black (Eds.), Knowledge Structures. Hillsdale, NJ: Lawrence Erlbaum Associate...
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