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Maftuhah Nurrahmi
Pág. 198 - 206
Purpose of this study was to analyze hotel marketing strategies carried out by hotel owned by the South Sumatra regional government. This study was designing an experiential marketing strategy for hotels owned by the South Sumatra regional government and...
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Nuri Wulandari,Rina Kartika Sari
The smartphone industry has grown tremendously in the past years across the world, especially in Asia. The competition between smartphone brand players has been intense and involving sophisticated marketing techniques. Despite of the widespread practice ...
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Johannes Johannes,Deci Fachrosi
Pág. 162 - 170
Over the past few years, Indonesia has made various efforts to increase tourist visits. This study aims to examine the effect of experiential marketing on conservation value, the effect of experiential marketing on e-WoM (electronic Word of Mouth), and t...
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Johannes Johannes,Deci Fachrosi
Pág. 162 - 170
Over the past few years, Indonesia has made various efforts to increase tourist visits. This study aims to examine the effect of experiential marketing on conservation value, the effect of experiential marketing on e-WoM (electronic Word of Mouth), and t...
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Juhari Juhari,(STIE PertibaIndonesia)
Pág. 473 - 487
ABSTRACT This study aims to explain the effect of destination image, experiential marketing, and digital marketing communications on tourist satisfaction and the implications for domestic tourist loyalty to beach tourism objects on Bangka Island. Th...
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Gita Sugiyarti,Hendar Hendar
Pág. 529 - 536
The main objective of this study is to develop a model of marketing conceptual on Creative Experiential Marketing in order to boost brand loyalty. The specific target of this study is to empirically test creative influence on experiential marketing. Purp...
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Ricardo Machado, Michael C. Cant, Helen Seaborne
Traditionally, marketing was about delivering the right product to the consumer at the right place and set at the right price. In recent years, experiential marketing has increased in popularity among companies that aim at delivering holistic experiences...
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Bahtiar Efendi
Pág. 161 - 168
Penelitian ini bertujuan untuk mengetahui sejauh mana pengaruh experiential marketing, kepuasan pelanggan, dan citra rumah makan terhadap loyalitas pelanggan di Rumah Makan Saung Mansur. Populasi penelitian ini difokuskan pada pelanggan Rumah Makan Saung...
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Nabila Aufa Nadya, Syahmardi Yacob, Raja Sarah Fatricia
Pág. 59 - 65
This study aims to examine customer re-invention that supported by experiential marketing through customer satisfaction. The unit of research analyse was the customer of Casa de Alicia Café & Resto. The technique sampling used was purposive sampling. The...
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Nuruni Ika Kustini
The rising globalization era has demanded that the world should change from the old para- digms into the new one in every aspect, especially in marketing world. Nowadays, to win over the market share cannot not only do a business that relies on the funct...
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Reynaldi Eka Putra, Pratami Wulan Tresna, Cecep Safaatul Barkah, Arianis Chan
Pág. 124 - 131
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Reynaldi Eka Putra, Pratami Wulan Tresna, Cecep Safaatul Barkah, Arianis Chan
Pág. 124 - 131
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Nabila Aufa Nadya
Pág. 27 - 33
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Budovich Lidia Sergeevna
Pág. 79 - 85
Amid saturated markets and growing competition when consumer needs can be satisfied in many ways, not many products (services) have unique qualities demanded by the target segment, which would help them stand out against the background of numerous altern...
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Mauricio Muñoz Osores,Juan Orrego Morales
Pág. 13 - 32
Experiential marketing makes us live gratifying and non-gratifying situations thanks to a focus on brand and customer that allows to generate links with the consumer through positive and negative emotions. The degree of personalization that a brand manag...
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Mauricio Muñoz Osores,Juan Orrego Morales
Pág. 13 - 32
Experiential marketing makes us live gratifying and non-gratifying situations thanks to a focus on brand and customer that allows to generate links with the consumer through positive and negative emotions. The degree of personalization that a brand manag...
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Ruth Taylor
Pág. 125 - 137
This paper focuses on ?fear? found most common among upper-level college students and military veterans in today?s tight job market. One principles of marketing educator?s experiential project, entitled ?Suit?em up,? inside & out, and ?brand? them is dis...
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Ruth Taylor
Pág. 125 - 137
This paper focuses on ?fear? found most common among upper-level college students and military veterans in today?s tight job market. One principles of marketing educator?s experiential project, entitled ?Suit?em up,? inside & out, and ?brand? them is dis...
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Yitao Chen, Haijian Wang, Lei Wang and Jianyi Ding
Continuous enhancements of the intelligence of electronic products can lead to the homogenization of products and innovation of offline experiential marketing modes. The diversified development of brand sales channels is inevitable, to fulfill the divers...
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Marike Venter de Villiers,Richard Chinomona,Tinashe Chuchu
AbstractBackground: Consumer decision-making is shifting from the rational to the emotional, and as a result, retailers are investing in unique store atmospheric cues to capture the attention of consumers. Although not a completely new phenomenon, a...
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