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Emanoil Muscalu
Pág. 140 - 147
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Dimitar Christozov, Alexandr Bronasco
Pág. 61 - 73
In this paper, we share the experience obtained in offering a pair of courses related to Application of Business Intelligence (BI) Techniques. The first course addresses mostly technological aspects of building BI applications as Data Cube modeling, ETL ...
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Ming li
Pág. 1784 - 1800
Customer Relationship management (CRM) oriented knowledge management focus on customer knowledge more valuable to the company. The integration of customer relationship management and knowledge management concepts on process level are beneficial for...
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Wang Aimin,Li Shunxi
Pág. 17 - 21
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Suharto suharto,(Universitas Muhammadiyah MetroIndonesia)yuliansyah yuliansyah,(Universitas LampungIndonesia)
Pág. 389 - 403
This research attempts to examine how customer relationship management and customer experience influence customer satisfaction in Lampung Province retail complexes. Data was taken using non-random sampling method with purposive sampling technique and use...
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Marian Pompiliu Cristescu, Dumitru Alexandru Mara, Lia Cornelia Culda, Raluca Andreea Neri?anu, Adela Bâra and Simona-Vasilica Oprea
This study explores the potential of data science software solutions like Customer Relationship Management Software (CRM) for increasing the revenue generation of businesses. We focused on those businesses in the accommodation and food service sector acr...
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Douglas Chiguvi
Pág. 416 - 428
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Edvaldo Domingos, Blessing Ojeme and Olawande Daramola
Until recently, traditional machine learning techniques (TMLTs) such as multilayer perceptrons (MLPs) and support vector machines (SVMs) have been used successfully for churn prediction, but with significant efforts expended on the configuration of the t...
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Laith T. Khrais
The advent and incorporation of technology in businesses have reformed operations across industries. Notably, major technical shifts in e-commerce aim to influence customer behavior in favor of some products and brands. Artificial intelligence (AI) comes...
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Muhammad Imran Hanif,Muhammad Ahsan,Muhammad Kashif Bhatti,Muhammad Sajjad Loghari
Pág. 138 - 147
The purpose of this paper is to measure the effect of E-CRM on Organizations Performance. The Information technology plays an important role in every organization. And customer satisfaction needs to also be measured as a mediator to judge the efficiency....
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Mohannad A. M. Abu Daqar,Ahmad K. A. Smoudy
Pág. 39 - 46
The main aim of this study is to investigate the impact of Customer Relationship Management on consumer buying behavior. The researcher used primary data through a close-ended structured survey were distributed at banks customers in Palestine, and the se...
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Wouroud ElFarmawi
Pág. 10 - 16
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Imam Fatoni, Nyoman Sockarini
Pág. 281 - 291
Customer satisfaction can be a determining factor in increasing customer purchases of a product and service. This study aims to determine the effect of variable customer relationship management, customer value, trust and customer satisfaction on customer...
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Katerina Kantorová and Pavel Bachmann
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Katerina Kantorová and Pavel Bachmann
Social customer relationship management (SCRM) is a new philosophy influencing the relationship between customer and organization where the customer gets the opportunity to control the relationship through social media. This paper aims to identify (a) th...
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Suyono Saputra, Lady Lady
Pág. 1 - 7
This study aims to investigate the mediating role of customers' satisfaction on the effect of communication and conflict handling on long-term customers' loyalty in the banking sector in Riau Island Province. As part of the implementation of Customer Rel...
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Ali Ibrahim,Shabrina Amatullah
Pág. 148 - 155
Schools are one means for students to get education services. Therefore, schools are required to be able to provide good facilities and services for young people who are able and able to work together in community development. However, on the side of cus...
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Gautam Kohli,Santosh Kr. Maurya
Customers play a predominant role in service marketing. Financial services produce a challenging sector and bear professional skill in designing product/services. Out of other financial service, banking is oldest and important financial service sector. C...
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Rianto Rianto,Djoko Budiyanto Setyohadi
Pág. 26 - 32
Abstrak? UMKM menjadi penyumbang utama pendapatan nasional untuk suatu Negara, khususnya Negara berkembang. UMKM tumbuh dan menyerap banyak tenaga kerja dan menjadi roda perekonomian utama. Indonesia menjadi salah satu dari banyak negara, dimana UMKM mem...
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Rafat Rezapour Nasrabad
Pág. 730 - 732
Today, several studies in the field to identify key factors in the success and agility of health care organizations to improve their performance in the face of changes have taken place in the context of customer relationship management among them. The pu...
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