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Cherinet Boke Chakiso
Pág. 58 - 70
AbstractEvery firm without good marketing team and strategies is bound to fail. In order to be competitive and profitable in the industry, bankers should acquire and retain profitable customers. Definitely this is done with Relationship marketing. Relati...
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Abdullah Muksin,Ruwaida Ruwaida,Zainal Arifin,Aniza Nur Madyanti,Safri Safri
Pág. 81 - 89
The purpose of this paper is to find and analyze the determinants that significantly BPRS Customers Equity in ex. Banyumas residency, Central Java. Problems of this research formulated in 7 hypotheses that SEM tests analysis with Lisrel 8.80 shoves ware ...
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Anak Agung Ngurah Gede Sadiartha, Gusti Ayu Mirah Apsari
Pág. 73 - 89
Loyalty is a deep commitment to repurchase a product or service that becomes a preference consistently in the future by repurchasing the same product. The problem formulation in this study is how are the direct and indirect effects of services quality th...
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Dino Leonandri,(Sekolah Tinggi Pariwisata TrisaktiIndonesia)Rina Fitriana,(Politeknik SahidIndonesia)
Pág. 211 - 221
The competition between one hotel and another has made each hotel strategize to keep their customers. It also happens in the Swiss-Belresidences Hotel Kalibata Jakarta. Among several factors influencing customer loyalty is the quality of service and prod...
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ASAFO ADJEI ANNING, GEORGE AKWAA-SEKYI, ELLIS KOFI AKWAA-SEKYI, MICHAEL OPOKU
Pág. Page:29 - 39Abstract
Inventory constitutes greater proportion of manufacturing firms? current assets of which water bottling companies are of no exception. Hence, prudent management of such inventory can be of a great source of competitive advantage in relation to maintainin...
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Lucy Ongaya Lawrence; Stephen Makau Muathe
Pág. 01 - 15
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OKORO Uzochukwu
Pág. 116 - 129
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Sudirman Zaid
Pág. 26 - 33
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Aji Wira Tama,Wisnu Untoro 10.21831/economia.v12i2.10820
Pág. 97 - 112
Abstract: Factors Affecting Brand Loyalty among Smartfren Customers. The purpose of this study was to analyze the effect of the dimensions of customer value and brand identification on brand loyalty and customer satisfaction as a mediating variable. A pu...
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Cherinet Boke Chakiso
Pág. 58 - 70
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Yun Bai, Suling Jia, Shuangzhe Wang and Binkai Tan
Inferring customers? preferences and recommending suitable products is a challenging task for companies, although recommender systems are constantly evolving. Loyalty is an indicator that measures the preference relationship between customers and product...
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Babar Nawaz Abbasi,Muhammad Umer,Ali Sohail,Jingjin Tang,Ihsan Ullah,Hifza Abbasi
Pág. 1 - 8
The major purpose of the research paper is to measure the quality of service offered by private banks operating in Pakistan. Moreover, it tries to investigate the relationship between service quality, customer satisfaction and loyalty. In order for a ban...
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Ahmed Suhail Ajina
Pág. 87 - 92
Social media has gained significant popularity in the modern era, as people are spending an increasing amount of time over platforms like Facebook, Twitter and Instagram. This has instigated the organizations to amend their marketing communication techni...
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Syahida Abd Aziz,Muhammad Shahar Jusoh,Mohammad Harith Amlus
Pág. 233 - 237
Brand loyalty is a critical issue faced by organisations. It increases an organisation?s profits and market share. Overlooking brand loyalty among customers raises problems in retaining customers. Besides, retaining the existing customers is more cost ef...
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Olumide Jaiyeoba,Douglas T. Svotwa,Mornay Roberts-Lombard
AbstractPurpose: This study examines the degree and the extent to which the satisfaction/delight of cellular network customers in Botswana is affected by the service delivery skills of network employees, the value received from offerings of the network a...
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Mohammad Mahmoudi Maymand,Ali Kazemi,Nazanin Sadat Fatehi
Pág. 165 - 170
Relationship marketing is the art of business today. To maintain key customers (profitable) existing skills to create the proper relationship with the customer is essential. Research has shown that the cost of attracting new customers 5 times the cost of...
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Katarína Gubíniová, Thorsten Robert Moller, Silvia Trelová and Malgorzata Agnieszka Jarossová
Instead of aiming to achieve as many members as possible, it is important to focus on retaining customers, which is achieved with the support of loyalty programmes. As the tourism and hospital industries have become the fastest growing sectors in the wor...
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António Cardoso, Marx Gabriel, Jorge Figueiredo, Isabel Oliveira, Reiville Rêgo, Rui Silva, Márcio Oliveira and Galvão Meirinhos
The purpose of this article is to analyze the relationship between a brand?s trust in consumer decisions and its maintenance over time in a retail chain in northern Brazil known as Bemol. The sample consists of 210 respondents, customers of Bemol, and th...
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Suyono Saputra, Lady Lady
Pág. 1 - 7
This study aims to investigate the mediating role of customers' satisfaction on the effect of communication and conflict handling on long-term customers' loyalty in the banking sector in Riau Island Province. As part of the implementation of Customer Rel...
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Shailesh Pandita,Sushil Kumar Mehta
Customers are considered to be the most important aspect of the business. Survival of the business in terms of the profitability and sustainability depends upon its customers. For the Long and profitable survival of the business it is important to create...
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