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Jiyoung Kim
Few studies have reported on how customer value is co-created in healthcare service delivery, and its effect on patients’ perceptions of wellbeing. It is important to examine physician-patient interaction in the context of a healthcare sector chara...
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Karaoulanis Andreas
Pág. 2580 - 2584
Business models are the blueprints upon which the whole structure and operation of the company is based. The aim of this paper is to underline the importance of business models in value creation for the company and to dig a bit deeper by revealing the sy...
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Rodica Boier
Increasingly, producers and customers establish relationships to mutually undertake the development of an innovative product. Consequently, it will be always of interest for an innovative company to know the degree to which different related suppliers ar...
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Yoshiaki Watanabe
Although marketing researchers pay increasing attention to the co-creation of value, switching costs and customer share, not much is known about their interrelationships. This study extracts prior research by developing a conceptual framework linking all...
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Cacia Claudia, Lucia Aiello
Pág. 2063 - 2081
The crisis currently affecting the firms, joined to the technological development and more intense global competition have transformed the current competitive environment for most firms. Firms competitive advantage is now more dependent on continuous kno...
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Pejman Ebrahimi, Aidin Salamzadeh, Maryam Soleimani, Seyed Mohammad Khansari, Hadi Zarea and Maria Fekete-Farkas
This study evaluated the impact of startup technology innovations and customer relationship management (CRM) performance on customer participation, value co-creation, and consumer purchase behavior (CPB). This analytical study empirically tested the prop...
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Steven Alter
Pág. 1 - 22
This article responds to a need for a socio-technical systems (STS) perspective that fits in a world that has changed greatly over the decades since the socio-technical movement began. This article identifies conditions and paradoxes that limit tradition...
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Joseph Frempong, Junwu Chai and Enock Mintah Ampaw
The study aims at establishing the benefits of actively utilizing the intangible resources of solid waste management customers in designing and implementing solid waste collection services, using the social media platforms. While Ghana generates high vol...
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Rafat Rezapour Nasrabad
Pág. 730 - 732
Today, several studies in the field to identify key factors in the success and agility of health care organizations to improve their performance in the face of changes have taken place in the context of customer relationship management among them. The pu...
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Nikolaos-Alexandros Perifanis and Fotis Kitsios
Edge?fog computing and IoT have the ability to revolutionize businesses across all sectors and functions, from customer engagement to manufacturing, which is what makes them so fascinating and emerging. On the basis of research methodology by Webster and...
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Ronny .
Pág. 309 - 317
This study aims to answer two important issues such as what value of internet banking services that is prioritized by the bank in the implementation of internet banking, and how the bank tries to involve the customers in creating and implementing the val...
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Iwan Sidharta,Azhar Affandi
Pág. 1247 - 1253
The success of a company in high level competition requires public trust. Similarly, the banking services provider of Rural Banking Sector in Java, Indonesia. To keep customer satisfaction with high trust of financial performance that customer loyalty ca...
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Tim Beal,Moha Abdullah
Information communications and technology (ICT) is transforming the environment in which SMEs operate and changing the paradigms of value creation, customer satisfaction and business effectiveness. This paper attempts to explore global and Asia Pacific I...
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Noor Sembiring
Pág. 160 - 167
This study aims to (1) Know the influence of good relationships of customers, product attributes, and uniqueness of resources to shift values in the textile industry in West Java. (2) Knowing the influence of good relationships of customers, product attr...
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Simone Carvalho da Rosa,Dusan Schreiber,Serje Schmidt,Norberto Kuhn Junior
Pág. 22 - 43
Taking into account the scenario of economic instability, registered in Brazil in 2016, it was possible to observe sectors that presented growth, especially startups, innovative and disruptive business models. In Fonseca's view (2006), startups were resp...
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Aki Pekuri, Laura Pekuri, Harri Haapasalo
Pág. 13 - 23
Business models are seen as an essential part of successful businesses as they define the way companies create value for their customers and subsequently make profit from their operations. A good business model has a potential to separate a company from ...
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Aki Pekuri, Laura Pekuri, Harri Haapasalo
Pág. 13 - 23
Business models are seen as an essential part of successful businesses as they define the way companies create value for their customers and subsequently make profit from their operations. A good business model has a potential to separate a company from ...
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Andreas WITTKOP,Katrin ZULAUF,Ralf WAGNER
Pág. 193 - 207
The internationalization of firms has mainly been analyzed and explained by considering observations in a pre-digital business environment. Thus, the applicability of the internationalization theories to digital ways of conducting business needs to be ch...
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S. Benn,R. Abratt,B. O?Leary
AbstractThe focus of an organisation?s marketing efforts has shifted in recent years from satisfying customer needs to value creation for stakeholders. The purpose of this research is to establish how the senior management of an organisation define and i...
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Rodica Boier
This paper deals with innovation from a relationship marketing perspective, the company's ability to maintain interactions with its stakeholders, to take advantage from the information achieved, and this way to create new products and generate loyalty th...
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