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Karaoulanis Andreas
Pág. 2580 - 2584
Business models are the blueprints upon which the whole structure and operation of the company is based. The aim of this paper is to underline the importance of business models in value creation for the company and to dig a bit deeper by revealing the sy...
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Douglas Chiguvi, Thuso Sepepe
Pág. 40 - 53
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Budi Rahardjo,Rokhani Hasbullah,Fahim M Taqi
Pág. 140 - 152
In line with the increase of coffee enthusiasts in Indonesia, coffee shops are now emerging roommates presents the enjoyment of local coffee in a distinctive way. One of the coffee shops that have a typical way is a Klinik Kopi. The purpose of this ...
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Ahmad Said Ibrahim Al-Shuaibi,Faridahwati Mohd Shamsudin,Norzalita Abd Aziz
Pág. 155 - 161
In this paper, we propose the role of brand-centered human resource management (HRM) in supporting the internal branding initiative toward the development of brand ambassadors in organizations. By brand ambassadors, we mean employees who are not necessar...
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