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Maria-Encarnacion Andres-Martinez, Juan-Antonio Mondejar-Jimenez, Miguel-Angel Gomez-Borja, Jose-Louis Alfaro-Navarro
The number of tourist products sold on the Internet has increased remarkably in recent years. The hotel industry has figured prominently in this boom due to hotel bookings made via the Internet becoming increasingly popular. The reason for this upturn in...
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Carlota Lorenzo-Romero, Maria-del-Carmen Alarcon-del-Amo, Miguel-Angel Gomez-Borja
In light of the increasing importance of Social Networking Sites (SNSs) for both personal and professional relationships, the aim of this work is to contribute to the knowledge framework regarding the interactive behaviour of Internet users, particularly...
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Maria-Encarnacion Andres Martinez, Miguel-Angel Gomez Borja, Juan-Antonio Mondejar Jimenez
Consumers nowadays frequently make their purchases online. One common pricing strategy on the Internet is demand-based pricing, which allows firms to adapt prices to the demand for their products. This mechanism can undoubtedly be employed more efficient...
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