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Agus Masrianto, Hartoyo Hartoyo, Aida Vitayala S. Hubeis and Nur Hasanah
The convergence of information technology, media, and telecommunications has altered consumer behavior in terms of searching, obtaining, processing, and responding to a company?s information or services. The ability of a company to plan, implement, and m...
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Karoline Victorino,Jefferson Dobner Sordi,Manuela Albornoz Gonçalves,Luis Henrique Rauber,Nivia Maria Jahn
Pág. 672 - 694
Objetivo - entender como as pequenas empresas localizadas em um parque tecnológico fazem uso de ações estratégicas e ferramentas de marketing digital para promover seus negócios.Metodologia/abordagem - sistematizou-se uma coleta de dados exploratóri...
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Karoline Victorino,Jefferson Dobner Sordi,Manuela Albornoz Gonçalves,Luis Henrique Rauber,Nivia Maria Jahn
Pág. 672 - 694
Objetivo - entender como as pequenas empresas localizadas em um parque tecnológico fazem uso de ações estratégicas e ferramentas de marketing digital para promover seus negócios.Metodologia/abordagem - sistematizou-se uma coleta de dados exploratóri...
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Rekha Dahiya,Aparna Mishra
The present study aims to identify the potential deterrents of digital marketing communication while buying a car. Data was collected from 801 respondents from Delhi using area wise proportionate sampling. 75% of the respondents used at least one digital...
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Simon Malesev, Michael Cherry
The construction industry has not been an early adopter of social media and digital marketing, due largely to lack of knowledge of and skills in these areas. Nevertheless, effectively deployed, digital and social media marketing can be a disruptive force...
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Simon Malesev, Michael Cherry
The construction industry has not been an early adopter of social media and digital marketing, due largely to lack of knowledge of and skills in these areas. Nevertheless, effectively deployed, digital and social media marketing can be a disruptive force...
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Juan José López García, David Lizcano, Celia MQ Ramos and Nelson Matos
Currently, the digital economy contributes decisively to an increase in competitiveness, especially as a digital transformation involves migrating to new technological models where digital marketing is a key part of growth and user loyalty strategies. In...
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Freddy Martin Verastegui Tene,Jorge Alberto Vargas Merino
Pág. 41 - 54
Merchandising techniques have the purpose of attracting new customers and that they make strategic purchases at the different points of sale, even in the digital world. However, many organizations continue to ask the question: How effective can merchandi...
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Irene Garcia Medina,Pedro Alvaro Correia Pereira
Pág. pp. 37 - 42
The continuity and the success of organizations appear increasingly associated with the incorporation of social media. The success depends of the structural and procedural changes that the organization has to make. Today, social media are the new digital...
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Cheolho Yoon
The study aims to enhance the sustainability of non-profit organizations by analyzing factors contributing to the adoption of digital marketing by non-profit organizations. For this purpose, this study presented a research model on digital marketing adop...
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Nada Mallah Boustani and Claude Chammaa
This paper aims to explore Youth?s attitudes towards digital marketing utility perception and its effect on behavioral patterns in a cross-cultural perspective. The unified theory of acceptance and use of technology (UTAUT 2) model was adopted together w...
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Nandang RukandaRina KaniatiCucu Samsudin
Pág. 1 - 22
This research has the objectives to be achieved, namely, (1) To describe the whole picture of the state of society in entering the industrial era 4.0, its relevance to the mastery and use of social media which has become a primary need and daily culture,...
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Jorge Carlos MORGAN MEDINA,Alfredo Mario MEJÍA RAMÍREZ,Carolina PIZANO NORIEGA
Pág. 347 - 366
In modern world, big changes are occurring in short time frames, business are dealing with information and communication technologies adaptation and updating problems, being such as Internet and Web 2.0. There are different tools that allow efficiency in...
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Rahmawati Azizah Mt,Ria Octavia
Pág. 175 - 194
Abstract: This study aims to examine the influence of user belief on flow, willingness to buy on flow, and flow on impulse buying behavior. The subjects of this research include Students/College Students, Civil Servants, Private Employees, Lecturers/Teac...
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Luigi Jose Ferrer Gonzalez
Pág. 141 - 155
El objetivo de este articulo fue analizar el comportamiento del consumidor 2.0 en usuarios de redes sociales en la ciudad de Maracaibo. El tipo de investigación fue descriptiva para recopilar características de la temática selecc...
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Juhari Juhari,(STIE PertibaIndonesia)
Pág. 473 - 487
ABSTRACT This study aims to explain the effect of destination image, experiential marketing, and digital marketing communications on tourist satisfaction and the implications for domestic tourist loyalty to beach tourism objects on Bangka Island. Th...
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Musammat Tahmina Khanom
Pág. 88 - 98
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Youssef El Archi, Brahim Benbba, Moaaz Kabil and Lóránt Dénes Dávid
This study explores the adoption of digital technology in sustainable tourism destinations and provides insights into current research. Using a bibliometric analysis approach, it comprehensively evaluates research outputs, identifies trends, and highligh...
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Maria Camila Bermeo-Giraldo, Alejandro Valencia-Arias, Javier D. Ramos de Rosas, Martha Benjumea-Arias and Juan Amilcar Villanueva Calderón
This study aims to identify the factors that influence the use of digital marketing by SMEs in Medellín during COVID-19, proposing five factors that influence the use of these digital tools by 120 SMEs in Medellín, Colombia. The research was carried out ...
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Raluca-Alexandra Ceocea,Costel Ceocea,Ovidiu-Leonard Turcu,Nicoleta Ciucescu,Andreea Feraru-Prepeli?a
As the COVID-19 pandemic affected the entire world, companies had to develop new techniques and practices to adapt to digital transformation, there came a need for change, for a restructuring of organizational management policy with reference to marketin...
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