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Mukson, Mohamad Badrun Zaman, Syariefull Ikhwan
Pág. 149 - 160
The product's quality and price are two considerations that consumers weigh before making a purchase. With the Gebug milkfish micro, small, and medium enterprises (MSME), as many as 17 businesses in Losari District, Brebes Regency, this study aims to eva...
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Arien Anjar Puspitosari Suharso
Pág. 175 - 184
This study aims to analyze and explain the effect of products and prices on purchasing decisions of health food in Malang both partially and simultaneously. The approach uses quantitative-explanatory methods. The population is Malang City Consumer in Bli...
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Dwi Irawati, Yuni Siti Nuraeni
Pág. 11 - 21
The demand for private transportation that comfort, cheap, and good quality has been increasing lately. It caused many companies to launch any car that can answer the request. Refer to Indonesia, people that like most to visit each other and traveling cr...
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Hadi Setiawan,Achmad Firdiansjah,Junianto Tjahjo Darsono
Pág. 142 - 148
This study aims to analyze the influence of price and product quality to customer loyalty; analyze the influence of customer satisfaction on customer loyalty and analyze the influence of price, product quality to customer loyalty through customer satisfa...
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Junhao Wu, Yuan Hu, Daqing Wu and Zhengyong Yang
Changes in the consumption price of aquatic products will affect demand and fishermen?s income. The accurate prediction of consumer price index provides important information regarding the aquatic product market. Based on the non-linear and non-smooth ch...
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Herawati Herawati, Sucihatiningsih Dian Wisika Prajanti, Kardoyo Kardoyo
Pág. 1 - 11
Nowadays, Batik has become a fashion trend and lifestyle of the people. Certainly, It gives an impact on the growing need for so many emerging batik businesses in Indonesia. Lifestyle, product quality, price, and purchase motivation are factors that pred...
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Tubagus Agus Khoironi,Hidayat Syah,Parlindungan Dongoran
Pág. 51 - 58
The purpose of this study is to know and analyze the influence of product quality, brand image, and price partially or simultaneously to customer satisfaction customer loyalty. The population of this research is the UMKM customer of EmpingMelinjo Industr...
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Erida Erida, Ari Sonang Rangkuti
Pág. 26 - 32
The purpose of this study are: (1) explaining the effect of brand image, product knowledge and product quality toward purchase intention of Asus Notebook, and (2) explaining the discount price capability on moderating the effect of brand image, product k...
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Athambawa Jahfer,Tohru Inoue
Pág. 465 - 474
This paper investigates the macroeconomic factors influencing on stock market performances in the long run while solving " Stock price-GDP puzzle" in the Sri Lankan market. The results show that money supply and inflation are positively related with stoc...
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Dimitri Kapelianis,Sandra Strachan
AbstractThe relationship between marketing and the environment has recently received considerable attention. Much of the literature in this field deals with the premia that consumers are willing to pay for environmentally friendly products as well as the...
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Adrian Hidayat, Gustin Hartanto
Pág. 16 - 29
The Influence Of The Quality Of Products And Prices On Interest In Buying Smartphone Consumers Warranty Of Distributors In Pt. Tiga Agung AbstractAs the technology age grew also became more sophisticated. As well as a communication tool that we know...
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Idcha Bey Hutabarat, Nurmaidah Ginting, Erlita Julianti Sinaga, Florentina Putri Indah Garamba
Pág. 1392 - 1398
This research has the purpose of knowing the influence of Price, Product Quality, and Service Quality on Customer Purchase Decisions partially and simultaneously at PT Probesco Disatama, The research population is all customers of PT Probesco Disatama co...
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Idcha Bey Hutabarat, Nurmaidah Ginting, Erlita Julianti Sinaga, Florentina Putri Indah Garamba
Pág. 1392 - 1398
This research has the purpose of knowing the influence of Price, Product Quality, and Service Quality on Customer Purchase Decisions partially and simultaneously at PT Probesco Disatama, The research population is all customers of PT Probesco Disatama co...
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Knowledge can influence the whole decision-making process of consumers. While green product knowledge is often conceptualized as a direct antecedent of green purchase intention, empirical findings in support of this relationship are inconsistent. Based o...
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Byungok Ahn and Boyoung Kim
This study aims to determine the importance of factors affecting supplier selection in the pesticide distribution sector as a global emerging market and present a decision-making model for the corporate marketing strategy. Specifically, a comparative stu...
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Nyoman Normal
Pág. 24 - 31
The aims of the research about scrap material analysis ceramic creative product were : (1) to know the cost price and inventory before calculate scrap material; (2) to determine the value of scrap material; and (3) to know the influence of scrap material...
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Aris Tri Haryanto, Septiana Novita Dewi
Pág. 206 - 213
Para pemasar telah mengenal empat komponen dasar atau unsur-unsur yang biasa disebut dengan 4p (product, price, promotion, dan place) yang digunakan untuk menciptakan strategi pemasaran dalam mencapai keunggulan bersaing. Tujuan penelitian ini adalah men...
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Roya bakhshinezhad shamami,Bahram Kheiry
Pág. 123 - 136
The present research aimed to study the effect of the marketing mix (price, product, place, promotion) and after-sales services on three dimensions of brand equity (perceived quality, brand loyalty, and brand awareness) using the Aaker Model. After-sales...
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Tianhe Sun, Qiuqiong Huang and Jinxia Wang
The objective of this study is to provide estimates of price elasticities of irrigation water demands in Zhangye Basin (ZB), an inland river basin in China, with the most recent data and to compare the values of marginal product (VMPs) of water to the pr...
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Evelyn Wijaya, Puspa Marantika Ariyani
Pág. 283 - 296
Right now the amount of bank in Indonesia has reached 115 bank (OJK). Increasing number of bank has impact to increasing level of competition. Marketing becomes one of important activity in the company to keep the company existency to develop and get a p...
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