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Pedro Barrientos Felipa
Pág. 115 - 140
Many countries in the global market offer similar things, so it is important to increase competitivity in a way that assures and strengthens economic growth. Buyers are constantly on the lookout for better products, products that better me...
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Linda Saulite and Deniss ?ceulovs
While research on traditional media brands has increased in recent years, few studies examine news media brands and their brand strategies, particularly distinctive brand associations unrelated to media brand content and their impact on audience media br...
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Linda Saulite, Deniss ?ceulovs and Franti?ek Pollák
This paper outlines the importance and role of non-product-related brand attributes, e.g., user imagery and usage imagery, in local news media content consumption by a younger audience aged 15?24. Due to technological developments, new media content cons...
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Martina Zámková, Stanislav Rojík, Martin Prokop, Simona Cincalová and Radek Stolín
The organic market in the Czech Republic has been growing dynamically, mainly in the last two decades. It is increasing the number of organic farms and producers of organic food. It was also identified as growing in popularity with Czech customers in the...
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Puiu Nistoreanu and Alina-Cerasela Aluculesei
The present article includes descriptive research about how water resources in Romanian medical spas could be better promoted to increase their visibility. Romania is one of the European countries with impressive potential in terms of balneology, having ...
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Ulla A. Saari, Rupert J. Baumgartner and Saku J. Mäkinen
The purpose of this study is to explore how consumers perceive eco-friendliness in their brand experiences and how this can be measured cross-nationally. This is a replication-extension study based on an existing brand experience scale. Data were collect...
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Seyed Ibne-Ali Jaffari, Farooq Ahmad, Muhammad Mehtab, Asif Iqbal
Pág. 1953 - 1960
This research intends to explore the empirical relationship between endorsers credibility and consumer based brand equity in the presence of mediating role of brand credibility and moderating role of type of celebrities i.e. National or International was...
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Ismail Tamer Toklu,Hilal Ozturk Kucuk,Arzu Tuygun Toklu
AbstractPurpose: This study aims to investigate how extrinsic cues such as brand, certification, production method and price affect Muslim soujouk consumers? purchasing decisions in Turkey.Design/methodology/approach: Conjoint analysis was used to identi...
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Kamaladevi Baskaran
Pág. 6 - 11
Globally, own store brands or private labels are rapidly gaining share at the cost of manufacture brands. In India, where the share of organised retail is minuscule, manufacture brands still dominate. With the retail sector poised for growth, national br...
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Marc Rohde and Christoph Breuer
Europe?s elite football clubs are a small group of about 30 clubs mostly originating from the Big Five leagues in England, Italy, Spain, Germany, and France. These clubs top Deloitte?s Football Money League ranking Europe?s top football clubs by revenues...
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Nataliya Dril, Andriy Galkin, Natalya Bibik
Pág. 46 - 53
In the modern world, with rapidly developing technologies and exponential increase in competition - not only between enterprises, but also between territories ? implementation of up-to-date approaches to city logistics and development is of crucial conce...
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Elias G. Rizkallah, Heather Miller
Motivated by profits and their growing power in the marketplace, retailers have been expanding their private-label brands to include more categories of consumer products and differentiation on quality to reach different consumer segments. This global phe...
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Ivan Claudio Pereira Siqueira
Tendo por base a conjuntura inicial das reflexões sobre políticas institucionais de information literacy nos Estados Unidos, e assinalando a abordagem do texto de Paul Zurkowski ? The Information Service Environment Relationships and Priorities, este art...
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Eloy Gil-Cordero, Francisco Javier Rondán-Cataluña and Daniel Sigüenza-Morales
In this study, we have analyzed the impact and evolution of some of the most important macroeconomic indices on the market share and value of private brands. The originality and objective of this work is the linkage of macroeconomic variables in European...
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Nguyen Uyen Thuong DOI: 10.26459/hueuni-jed.v128i5C.5121
Pág. 67?80
Abstract: The world, nowadays, is closer and closer thanks to information communication technology (ICT). Actually, virtual teams are considered as a great way to connect people and bring advantages to organizations. From the existing literature, it is e...
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S. Shyam Prasad,Shampa Nandi
Pág. 148 - 159
In India the private label brands (PLBs) are growing at a faster pace than retail. This supposes that PLBs should have brand equity. Although brand equity is one of the most important aspects of a brand in creating competitive advantage, earlier studies ...
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Khatijah Mohammed Saad,Mazlisa Mohamed Isa,Fadilah Yurani,Muhammad Zaffwan Idris
Pág. 190 - 195
The purpose of this paper is to provide a review on the PKS HELP as a programme developed under the Centre of Technology (COT) of Polytechnic Ibrahim Sultan through its collaboration with industries project. Final semester students diploma in graphic des...
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Brindusa Mariana Amalancei
It is considered that loyalty to the brand of some primary customers is the core of the brand capital. A brand, however, may have substantial value, which is given to it by its symbol and slogans, if it is continued with the purchase of a brand after the...
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Randall L. Patton
For a century, Citizens & Southern Bank was a fixture in Georgia. In 1991, the C&S brand name disappeared in a merger with North Carolina National Bank. This was one of the bittersweet consequences of the slow, confusing swirl of bank deregulation after ...
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Randall L. Patton
For a century, Citizens & Southern Bank was a fixture in Georgia. In 1991, the C&S brand name disappeared in a merger with North Carolina National Bank. This was one of the bittersweet consequences of the slow, confusing swirl of bank deregulation after ...
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