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Umar Garba Adamu, Siti Rahayu Hussin, Noor Azlin Ismail
Lack of innovative marketing strategy is one of the most common issues faced by small and medium-sized companies. Marketing strategy, tools, and tactics have been identified to be among the vulnerabilities of small and medium-sized businesses around the ...
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Khan Yusuf, Andreas Karaoulanis
Pág. 3188 - 3192
AbstractIn this short paper, the authors try to underline the importance of innovation destination promotion strategies for the developing countries of the world. Their importance in peace, prosperity and economic growth is of major importance and can be...
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Liudmyla Sokolova, Ganna Veriasova, Maryna Zinchenko
Pág. 119 - 126
The subject of this study is a new direction in the marketing activities of the enterprise - neuromarketing, which uses the latest developments in the field of psychology, neurobiology and behavioral economics in the analysis of consumer behavior. The go...
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Anagha Karunakaran, Yaraa Fathima, Pallavi Singh, Rahul Beniwal, Jyoti Singh and Wusirika Ramakrishna
Contemporary agricultural practices rely heavily on synthetic fertilizers to provide essential nutrients for crops, contributing to diminished soil fertility and environmental pollution. An innovative solution lies in the strategic combination of nanopar...
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Luping Li, Jian Chen, Xing Su and Ahsan Nawaz
Accurate building models are widely used in the construction industry in the digital era. UAV cameras combined with image-based reconstruction provide a low-cost technology for building modeling. Most existing reconstruction methods operate on point clou...
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Torboon Puangmaha,Tatri Taiphapoon,Pakpachong Vadhanasindhu,Sukree Sinthupinyo
Pág. pp. 150 - 167
Social media marketing communication has been widely adopted in organizations due to its values of interactivity, integration of communication channels, information collection and immediacy. Nevertheless, a majority of small and medium enterprises ...
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Ray F. Iunius, Laura Cismaru and Diana Foris
Several challenges regarding the European tourism industry were recently identified at EU level which the experts of the European Commission tried to meet, thus formulating several priorities within the newest Tourism Action Framework: Stimulate long-ter...
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Alif Huazam
Pág. 1 - 7
Sales promotions are a key marketing tool in communication programs. Sales promotion comprises a wide variety of promotional tools designed to achieve short-term objectives (Huff et al., 1999). Monetary promotions, such as price discounts and coupo...
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Adel Ben Youssef and Mounir Dahmani
In the context of an increasingly digitized global marketplace, this study seeks to shed light on its adoption in developing countries, focusing on Morocco. Applying logit, probit, and conditional mixed-process probit models to a sample of 807 Moroccan f...
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Nuri Aslami, M.Si,Kevin Mifthah Hadi Lubis
Pág. 29 - 35
Abstract? This study's findings include a marketing strategy, specifically the marketing of PMG-ASN Motorbike Murbahah financing products, implemented by PT. Bank Sumut during the Covid 19 pandemic, which includes several strategies, namely: picking up b...
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Wanjie Lu, Qing Xu and Chaozhen Lan
With the advancement of various technologies, the research and application of space object optical characteristic (SOOC), one of the main characteristics of space objects, are faced with new challenges. Current diverse structures of massive SOOC data can...
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Lluís J. Liñán
Pág. 179 - 182
The broad semantic field that stems from the fruitful interaction between architecture and representation can be projected onto two separate surfaces. The first one deals with the symbolic function of buildings, that is, with their mandate to represent a...
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Yao Yang
As electronic government services (e-government) evolve, traditional applications such as online portals are encountering challenges in a new digital era in which people thirst for more convenient, diverse channels of communication with their government....
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Yao Yang
As electronic government services (e-government) evolve, traditional applications such as online portals are encountering challenges in a new digital era in which people thirst for more convenient, diverse channels of communication with their government....
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Alec Foster, Ian M. Dunham and Charles Kaylor
Volunteered geographic information (VGI) has been heralded as a promising new data source for urban planning and policymaking. However, there are also concerns surrounding uneven levels of participation and spatial coverage, despite the promotion of VGI ...
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Richard L. Wolfel, Amy Richmond and Peter Grazaitis
Volunteered geographic information (VGI) has been heralded as a promising new data source for urban planning and policymaking. However, there are also concerns surrounding uneven levels of participation and spatial coverage, despite the promotion of VGI ...
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Cristina MITITELU,Gloria FIORANI,Irene LITARDI
Pág. 395 - 415
Sustainable development is a global objective to overcome the economic, environment and society crises worldwide. The research aims are twofold: (i) Explores the proactive and dynamic model of the university?s education system, focusing on the new role p...
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Victoria V. Prokhorova,Elena N. Zakharova,Alexandr V. Gladilin,Alexey S. Molchan
Pág. 191 - 196
The paper suggests an idea of agro-town (agro-territory) development in Russia be considered and a tendency of development of successful projects in this sphere be analyzed. The material uses such definitions as ?agro-town?, ?agro-territory?, ?infrastruc...
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Brîndusa-Mariana Amalancei
A form of (self-)promotion but also an authentic strategic choice, the personal brand has become a topical preoccupation of marketing specialists. Personal branding or self-marketing represents an innovative concept that associates the efficiency of pers...
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Cátia Rosário, Celeste Varum and Anabela Botelho
This study investigates the fundamental role of collaboration in promoting a culture of continuous innovation in companies, driving them to become serial innovators, as evidenced by their industrial property registrations. Furthermore, it explores, in an...
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