2   Artículos

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en línea
Cristina Cîrtita-Buzoianu    
The election campaign has lately become a real challenge where all the political actors display their skills, the communication ones, but also those related to the electoral marketing and public relations which play a vital role in creating the image of ... ver más
Revista: Studies and Scientific Researches: Economics Edition    Formato: Electrónico

 
en línea
Floren?a TOADER     Pág. 399 - 419
This paper examines the communicational strategies used by Romanian politicians on Facebook in order to promote leadership values during the 2012 parliamentary elections and the 2014 euro-parliamentary campaign. In an era in which mass-media are commerci... ver más
Revista: Management Dynamics in the Knowledge Economy    Formato: Electrónico

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