|
|
|
|
|
Hendar Hendar,Alifah Ratnawati,Wan Maziah Wan Ab Razak,Zalinawati Abdullah
This study aims to investigate and examine the mediating role of specialized marketing capabilities (SMC) in the relationship between market intelligence (MI) and business performance (BP) on Indonesia retail fashion SMEs. This study used 330 SMEs with m...
ver más
|
|
|
|
|