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Abd M. Alkhawaldeh,Salniza Md. Salleh,Fairol Bin Halim
Pág. 722 - 730
Several studies have examined the antecedents of brand loyalty, whereas little research mentioned in political marketing context. This research empirically aims to investigate the relationship between multi dimensions of brand equity and loyalty to party...
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Mohamed Abdellatif Abu Auf,Salniza Bt Md. Salleh,Rushami Zien Yusoff
Pág. 1034 - 1038
This paper investigated the relationship of word of mouth, media and consumer buying behavior to leapfrog marketing which is strongly related with the issues of psychology and sociology. The prime objective of present research is to analyze the market an...
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Hashed Ahmed Mabkhot,Salniza MD Salleh,Hasnizam Shaari
Pág. 596 - 602
This study empirically examined the mediating effect of brand satisfaction on the relationship between brand image and brand loyalty among Malaysian customer toward local automobile brands. Four hypotheses were developed to test hypothesizing relationshi...
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