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Mazuri Abd Ghani,Aida Othman,Nor Asmahani Ibrahim,Wan Zulqurnain Wan Ismail
Pág. 1026 - 1033
This study aims to investigate the effect of relationship marketing components (trust, bonding, shared values, communication, empathy and reciprocity) on marketing effectiveness in Malaysian star-rated hotels. The data are based on findings gathered from...
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