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Pedro Barrientos Felipa
Pág. 115 - 140
Many countries in the global market offer similar things, so it is important to increase competitivity in a way that assures and strengthens economic growth. Buyers are constantly on the lookout for better products, products that better me...
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Cécile Ferrera, Eowyne Kessedjian
Pág. 33 - 38
The development of new technologies in the last few years turned internet into a commercial medium that has transformed businesses all over the world. Indeed, we can be connected to internet from anywhere and anytime we want, with just one click. This ev...
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Zaenal Aripin, Uce Karna Suganda, Allizia Zulfa Kusumah
Pág. 328 - 339
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Anrico Jusuf Setiadi,Salsabila Salsabila,Yusak Adheo Widyarta,Thet Htar Zin
Pág. 1 - 15
According to Explore Wisata (2017) Malang is a city that has many tourist destinations. Most of them located in area of Batu, there are many interesting tourist destinations. This is balanced by the number of hotels ranging from budget hotels to high sta...
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Ricardo Machado, Michael C. Cant, Helen Seaborne
Traditionally, marketing was about delivering the right product to the consumer at the right place and set at the right price. In recent years, experiential marketing has increased in popularity among companies that aim at delivering holistic experiences...
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Gözde Kan Ülkü,Erdem Erten
Pág. 244 - 257
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Toyota is famous for its enthusiastic approach to disseminating its corporate organizational culture (the Toyota Way and the Toyota Way in Sales & Marketing) globally. Translating culturally-contingent values and philosophies across disparate and distant...
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Josmar Andrade
Pág. 16 - 38
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Josmar Andrade
Pág. 16 - 38
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Josmar Andrade
Pág. 16 - 38
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María Magdalena Solís Radilla (Universidad Autónoma de Guerrero, México),Lucio Hernández Lobato (Universidad Autónoma de Guerrero, México),Miguel Ángel Moliner Tena (Universidad Jaume I de Castellón),Javier Sánchez García (Universidad Jaume I de Castellón)
En este artículo se analiza la Fidelidad hacia un destino turístico de playa y su relación con las variables: Calidad del servicio, Valor percibido, Imagen global y Satisfacción. A partir del marketing de relaciones y desde la perspectiva de la demanda ...
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Wei-Li Wu, Yi-Chih Lee
Firms in developing countries generally have lower technological and marketing capabilities compared to firms in developed countries. Joining OEM alliances can help firms with fewer capabilities to learn from their partners and then upgrade their technol...
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Ana Zekavica, Aleksandar Djordjevic, Aleksandra Vukmirovic, Jovanka Vukmirovic, Milica Brankovic
Pág. 39 - 48
Research question: Big Data represents a true business revolution in many areas, and, as such, in marketing research, as well. The subject of this study is the analysis of the existing stage, as well as of the achieved results in the implementation of th...
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Gabriel Bin Susabda,Ryan Eleazar
Pág. 86 - 104
Currently, PT. Bentoel Internasional Investama, Tbk ("Bentoel" or "Company") and its subsidiaries, is a member of the British American Tobacco Group, the world's second largest tobacco group by global market share with trademarks in more than 200 countri...
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Marike Venter de Villiers,Richard Chinomona,Tinashe Chuchu
AbstractBackground: Consumer decision-making is shifting from the rational to the emotional, and as a result, retailers are investing in unique store atmospheric cues to capture the attention of consumers. Although not a completely new phenomenon, a...
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S. De Klerk,J. Kroon
AbstractThe modern economy is an ever-changing environment and businesses need to adapt to maintain competitive advantages and secure profits. Trade and communication barriers have faded leading to a more global and international environment. Technologic...
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Madalina Adina Opri? (Stanila), Gabriel Bratucu
Pág. 107 - 116
This paper examines the evolution of the textile industry, from global to national level. Statistical analysis emphasis is placed on the national market characterization of textiles and clothing, which will be the basis in designing future policies and m...
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Mathias Mutz
The German electrical manufacturer Siemens has been active in the Chinese market since the 1870s and established its first office in Shanghai in 1904. Focusing on marketing, the paper analyzes Siemens' business activities in China in the period from 1904...
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Konstantinos P. Fourkiotis and Athanasios Tsadiras
In today?s evolving global world, the pharmaceutical sector faces an emerging challenge, which is the rapid surge of the global population and the consequent growth in drug production demands. Recognizing this, our study explores the urgent need to stren...
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H. Oosthuizen
AbstractThe Management Consulting Industry (MCI) is considered to be one of the most powerful forces shaping organisational strategy. However, from its major growth phase during the late 1980s into the 1990s, and until the present time, it now appears th...
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