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Raquel Fernandes, Bruno Barbosa Sousa, Manuel Fonseca and José Oliveira
Human capital is considered the most important resource in any organization. However, most companies are concerned with external customer satisfaction, without devoting much attention to the satisfaction of their employees. Indisputably, employee satisfa...
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Torboon Puangmaha,Tatri Taiphapoon,Pakpachong Vadhanasindhu,Sukree Sinthupinyo
Pág. pp. 150 - 167
Social media marketing communication has been widely adopted in organizations due to its values of interactivity, integration of communication channels, information collection and immediacy. Nevertheless, a majority of small and medium enterprises ...
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Marián Navarro Beltrá,Irene Garcia Medina,Pedro Pereira Correia
Pág. pp. 30 - 43
The main goal of this study is to examine the communication that fashion brands make through Facebook. It is intended to ascertain if the fashion brands use a communication strategy based on dialogue with their followers. In order to reach the objectives...
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Mustafa Emre Civelek, Murat Cemberci, Necati Erdem Eralp
Pág. 111 - 120
Social media and social media tools have improved rapidly and started to influence society especially in recent years. This influence has forced businesses to revolutionize their communication with the external environment. The fact that Web 2.0 has an i...
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Dr.Vinukonda Rajesh,Dr.Rajesh Kumar Singh,Prof.Dr.G.Manoj Someswar
Preparing students of technical communication in the twenty-first century means training them to rhetorically utilize a wide variety of online tools. Technical communicators are now required to employ social media applications on a daily basis to communi...
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Salama Shady, Vera Paola Shoda and Takashi Kamihigashi
This paper presents a comprehensive analysis of the social media posts of prefectural governors in Japan during the COVID-19 pandemic. It investigates the correlation between social media activity levels, governors? characteristics, and engagement metric...
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Ana Pérez-Escoda, Andrés Barrios-Rubio, Luis Miguel Pedrero-Esteban and Carolina Ávalos
Today?s public sphere is increasingly shaped by a dynamic, global, cross-cutting digital landscape, mostly ruled by social media and algorithms. Individuals are the raw material, the product, in this digital scenario, insofar as they generate and create ...
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Andrea Moreno-Cabanillas, Elizabet Castillero-Ostio and Antonio Castillo-Esparcia
The communication of organizations with their audiences has undergone changes thanks to the Internet. Non-Governmental Organizations (NGOs), as influential groups, are no exception, as much of their activism takes place through grassroots digital lobbyin...
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Linpei Zhai and Jae Eun Lee
This study aimed to explore how community disaster resilience can be enhanced via the utilization of ICT resources. Three social media applications were selected. Taking the 2021 Zhengzhou 7.20 rainstorm as an example, questionnaire responses were collec...
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Antonio Baraybar-Fernández, Sandro Arrufat-Martín and Rainer Rubira-García
The aim of the study is to analyze the communication management strategies of the top 40 hotel companies, in terms of turnover, using their corporate accounts on social networks during the Easter holiday campaign in 2021 and 2022. By using apps such as ?...
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Dimitrios Amanatidis, Ifigeneia Mylona, Irene (Eirini) Kamenidou, Spyridon Mamalis and Aikaterini Stavrianea
Instagram is perhaps the most rapidly gaining in popularity of photo and video sharing social networking applications. It has been widely adopted by both end-users and organizations, posting their personal experiences or expressing their opinion during s...
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Paula M. Procter
Misinformation and disinformation are prevalent across society today, their rise to prominence developed mainly through the expansion of social media. Communication has always been recognised in health and care settings as the most important element betw...
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Kayoko Yamamoto
The present study aimed to describe the utilization of Information and Communication Technology (ICT) as a digital infrastructure concerning disaster countermeasures in Japan. Specifically, the study introduced development cases of the systems integratin...
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Patricia M. F. Coelho,Pedro Pereira Correia,Irene Garcia Medina
Pág. pp. 150 - 157
Today, social media are the new way of public and political communication in digital marketing. Companies or organizations are no longer the exclusive owners of the relation of consumers with their products/services; instead, the survival of the organiza...
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Simon Cleveland
Adoption of social media systems (SMS), proprietary microblogging platforms in particular, for the purposes of information sharing has been increasingly on the rise among corporations. While Twitter is the preferred microblogging tool by the general publ...
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DAVID N. ALMAREZ, DM,AJREE D. MALAWANI
Pág. 341 - 372
The growing use of social media in social interaction has changed the mode ofpolitical campaign in the Philippines. This research sought to determine the influences of social media in the presidential prefer-ences of netizens during the campaign period f...
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Rahul K
Pág. 1 - 7
From e-mailing and e-commerce to e-governance, internet has brought us all at a single platform leaving the constraints of time and space far behind. The social engagement in socio-politico activities and people?s proactive participation in political age...
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Irene Garcia Medina,Pedro Alvaro Correia Pereira
Pág. pp. 37 - 42
The continuity and the success of organizations appear increasingly associated with the incorporation of social media. The success depends of the structural and procedural changes that the organization has to make. Today, social media are the new digital...
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Nida Kamal,Sajeela Rabbani,Hina Samdani,Sobia Shujaat,Mubashir Ahmad
Pág. 19 - 26
This study is focused on investigating the negative consequences of social media usage at work through overloads that are a cause of exhaustion and ultimately impact performance. Performance of employee is taken as criterion of exhaustion. Three categori...
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Marco Brambilla, Alireza Javadian Sabet, Kalyani Kharmale and Amin Endah Sulistiawati
Social media platforms offer their audience the possibility to reply to posts through comments and reactions. This allows social media users to express their ideas and opinions on shared content, thus opening virtual discussions. Most studies on social n...
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