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Lawrence Mpele Lekhanya
This paper reports on the impact of viral marketing on corporate brand reputation. The study aimed to analyse and evaluate the use of viral marketing and the impact it has on the reputation of corporate branding of South African companies. The study was ...
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Ade Perdana Siregar, Ade Titi Nifita
Pág. 47 - 52
The purpose of this study are: (1) identify the influence between the viral marketing against consumer confidence on the attractions of Kampoeng Radja Jambi, (2) identify the influence between the viral marketing and consumer confidence towards the decis...
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Rizky Anugerah Pratama, Kokom Komariah, Dicky Jhoansyah
Pág. 1362 - 1369
The purpose of this study was to analyze viral marketing and consumer confidence in purchasing decisions. The research method used are descriptive and associative research methods. Data collection techniques used are observation, interviews, questionnair...
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Rizky Anugerah Pratama, Kokom Komariah, Dicky Jhoansyah
Pág. 1362 - 1369
The purpose of this study was to analyze viral marketing and consumer confidence in purchasing decisions. The research method used are descriptive and associative research methods. Data collection techniques used are observation, interviews, questionnair...
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Fei Wang, Zhenfang Zhu, Peiyu Liu and Peipei Wang
Social networks have attracted a lot of attention as novel information or advertisement diffusion media for viral marketing. Influence maximization describes the problem of finding a small subset of seed nodes in a social network that could maximize the ...
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Mg. Fermín Paús, Lic. Lucía Macchia
El marketing viral es una de las herramientas más relevantes del marketing digital que ha tomado gran relevancia luego de la explosión de los medios sociales. El siguiente ensayo brinda un entendimiento integral del fenómeno contagioso a través del estud...
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Mengjie Liao, Lin Qi and Jian Zhang
The negative impact of brand negative online word-of-mouth (OWOM) on social images in social media is far greater than the promotion of positive OWOM. Thus, how to optimize brand image by improving the positive OWOM effect and slowing the negative OWOM c...
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Alya Ananda Riel, Syahmardi Yacob, Ade Titi Nifita
Pág. 191 - 202
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Alya Ananda Riel, Syahmardi Yacob, Ade Titi Nifita
Pág. 191 - 202
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Laura Picazo-Sánchez
Pág. 313 - 331
El presente artículo aporta un método de identificación del vídeo de comportamiento viral, designando un contagio natural y diferenciándolo de una campaña de marketing viral. Aborda el comportamiento viral de los vídeos en YouTube respaldado por estudios...
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Laura Picazo-Sánchez
Pág. 313 - 331
El presente artículo aporta un método de identificación del vídeo de comportamiento viral, designando un contagio natural y diferenciándolo de una campaña de marketing viral. Aborda el comportamiento viral de los vídeos en YouTube respaldado por estudios...
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Seunguk Na, Seokjae Heo, Wonjun Choi, Sehee Han and Cheekyung Kim
This research addresses the factors that impact the acceptance of AI-based technologies or products depending upon firm size in the construction industry, in which various corporates exist. In order to achieve the research goals, a technology acceptance ...
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Miriam Di Ianni and Giovanna Varricchio
It is well-documented that social networks play a considerable role in information spreading. The dynamic processes governing the diffusion of information have been studied in many fields, including epidemiology, sociology, economics, and computer scienc...
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Monica Patrut
The phenomenon of social media has drawn the attention of the specialists from the political marketing because it contributes quickly and efficiently to the increase of the political product?s visibility and appeals to its supporters for content creation...
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Edgar Zambrano, Yumaira Rodríguez
Pág. 150 - 172
La presente investigación tuvo como objetivo analizar el marketing alternativo para el posicionamiento de la línea de gomas y caramelos en la ciudad de Maracaibo. Para cumplir con tal objetivo se consultaron teorías de autores especialistas en el área co...
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David M. Gilfoil, Charles Jobs
Web 2.0 has enabled a whole new way for companies, user communities and others to engage each other. Social Media (SM) platforms (i.e. blogs, micro-blogs, social networks, video/photo upload sites), in particular, comprise a flourishing new set of eWOM a...
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Muhammad Ahmad,Juvaria Tariq,Mudassir Shabbir,Imdadullah Khan
Given a network of nodes, minimizing the spread of a contagion using a limited budget is a well-studied problem with applications in network security, viral marketing, social networks, and public health. In real graphs, virus may infect a node which in t...
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Canh V. Pham, Hieu V. Duong, Huan X. Hoang and My T. Thai
Competitive Influence Maximization (??????
CIM
) problem, which seeks a seed set nodes of a player or a company to propagate their product?s information while at the same time their competitors are conducting similar strategies, has been paid much attent...
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