|
|
|
|
|
Ridzal Hasim
Nowadays due to strong competition in the business environment, only those organizations are successful that they can use the most innovative and successful ways for advertisement to attract their consumers? attention to the products or services that the...
ver más
|
|
|
|
|
|
|
|
|
|
|
Pejman Ebrahimi, Marjan Basirat, Ali Yousefi, Md. Nekmahmud, Abbas Gholampour and Maria Fekete-Farkas
The purpose of this paper is to reveal how social network marketing (SNM) can affect consumers? purchase behavior (CPB). We used the combination of structural equation modeling (SEM) and unsupervised machine learning approaches as an innovative method. T...
ver más
|
|
|
|
|
|
|
|
|
|
|
Karen Pérez Torresa,Manuel Alonso Dos Santos,Margarita Pérez Lara,Erick Leal Matamala
Pág. 69 - 78
The purchase decision process and the factors that determine the intention of final consumers is has become a growing concern on mobile phone services companies. The objective of this research is to describe the factors that explain purchase intent in th...
ver más
|
|
|
|
|
|
|
|
|
|
|
Karen Pérez Torresa,Manuel Alonso Dos Santos,Margarita Pérez Lara,Erick Leal Matamala
Pág. 69 - 78
The purchase decision process and the factors that determine the intention of final consumers is has become a growing concern on mobile phone services companies. The objective of this research is to describe the factors that explain purchase intent in th...
ver más
|
|
|
|
|
|
|
|
|
|
|
Ioana Olariu
In this article is examined the relationship between store image, individual factors and consumer purchase behavior. First link is made between consumer attitudes and his buying decisions. Second, the relationship between store image and consumer purchas...
ver más
|
|
|
|
|
|
|
|
|
|
|
Lejla Catic, Mersid Poturak
Pág. 83 - 91
|
|
|
|
|
|
|
|
|
|
|
Lejla Catic, Mersid Poturak
Pág. 83 - 91
|
|
|
|
|
|
|
|
|
|
|
Pejman Ebrahimi, Aidin Salamzadeh, Maryam Soleimani, Seyed Mohammad Khansari, Hadi Zarea and Maria Fekete-Farkas
This study evaluated the impact of startup technology innovations and customer relationship management (CRM) performance on customer participation, value co-creation, and consumer purchase behavior (CPB). This analytical study empirically tested the prop...
ver más
|
|
|
|
|
|
|
|
|
|
|
Safura M. Kallier
Pág. 126 - 133
The rapid advancements in technology have provided retailers with various methods of communicating with the customer such as real-time marketing. Real-time marketing (RTM) allows retailers to interact with customers through various means in real time. Al...
ver más
|
|
|
|
|
|
|
|
|
|
|
Sumit Chaturvedi,Sachin Gupta,Devendra Singh Hada
Pág. 935 - 943
The growing use of social media is changing the consumer buying behavior across countries and regions. However, consumers in a developing region like Rajasthan are generally described as risk reluctant and hence the impact of social media on consumer onl...
ver más
|
|
|
|
|
|
|
|
|
|
|
Yakup DURMAZ, Aydin OZDEMIR
Pág. 2994 - 3000
Developed by the consumers realizations about the negative effects they pose for nature, environmental consciousness has gradually turned into a concern. Environmental concern is defined as a parameter trying to identify the consumers concerns about the ...
ver más
|
|
|
|
|
|
|
|
|
|
|
Devi Yulia Rahmi,Yolanda Rozalia,Dessi Nelty Chan,Qisthina Anira,Ratni Prima Lita
Pág. 177 - 186
The study tried to analyze and determine 1) the effect of green brand image on green purchase intention, 2) effect of green awareness on green purchase intention, 3) the effect of green advertisement on green purchase intention, 4) the effect of ecologic...
ver más
|
|
|
|
|
|
|
|
|
|
|
Philip J. Trocchia, Thomas L. Ainscough
Radio Frequency Identification (RFID) technology has great potential to lower costs and improve customer service in the retail environment. Anecdotal evidence indicates that consumers may resist the adoption of this technology due to its privacy implicat...
ver más
|
|
|
|
|
|
|
|
|
|
|
Jessica Müller,Juan Bernardo Amezcua,Sheyla Müller
Pág. 15 - 30
Green consumer buying behavior has recently increased. According to Kantar World Panel Mexico in 2012, only 16% of Mexicans carried out some ecological action and, in 2019, 7 of 10 Mexicans are willing to buy ecological products. In order to assess the m...
ver más
|
|
|
|
|
|
|
|
|
|
|
Kexiao Xie, Dongkai Lin, Weihan Zhu, Yongqiang Ma, Jiaxiong Qiu, Youcheng Chen and Zhidan Chen
Tea is a global economic crop. In the traditional sales model, the quality of tea is difficult to judge via external clues, and it basically relies on consumers to taste and experience it firsthand. However, currently, most e-commerce platforms can only ...
ver más
|
|
|
|
|
|
|
|
|
|
|
Haradhan Kumar Mohajan
Pág. 60 - 85
A consumer is considered as a person or a group of people who uses purchased goods, products, or services only for personal use, and not for manufacturing or resale. Consumers usually purchase valuable and useful commodities or goods by spending all or p...
ver más
|
|
|
|
|
|
|
|
|
|
|
Mutiara Sakina,Syaiful Ali
Pág. 139 - 155
Personalized services can increase customer satisfaction, encourage emotional consumers, help consumers choose a product, and build relationships between service providers and consumers. This study combines the variables embedded in Technology&...
ver más
|
|
|
|
|
|
|
|
|
|
|
Fabián Cuesta,Gabriela Paida,Irene Buele
Pág. 63 - 71
Neuromarketing has evolved in marketing practices, especially in the study of consumer behavior; however, in Ecuador this technique is still unknown, because they are limited to traditional marketing. The current research aims to determine the influence ...
ver más
|
|
|
|
|
|
|
|
|
|
|
Rebeka-Anna Pop, Zsuzsa Saplacan and Mónika-Anetta Alt
In the 21st century, green consumption has risen into a global trend, which inclines cosmetic companies to be more environmental-friendly and to have a larger green product portfolio to satisfy these new consumers? needs. Social media contributed to this...
ver más
|
|
|
|
|
|
|
|
|
|
|
Rupali Chaurasiya,Rudresh Pandey,Priyanka Verma,Xin Hui Kek,Daisy Mui Hung Kee,Xin Yi Yeoh,Pei Jia Wah,Regina Rokiah
Pág. 66 - 72
MTR Foods is a well-known brand in the world for its packaged foods especially ready-to-eat meals. The purpose of this study is to determine the factors affecting the purchase decision of India?s and Malaysia?s consumers against the ready-to-eat (RTE) ma...
ver más
|
|
|
|
|
|