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Fhrizz S. De Jesus, Hazel Jade E. Villamar, Ramezesh E. Dionisio
Pág. 40 - 53
AbstractThe COVID-19 pandemic has expedited the transition towards a more technologically advanced world, with lasting repercussions on online buying habits. Due to constraints on face-to-face communication, the consumer has migrated from in-person to on...
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Andrew Mwatetsera,Maxwell Sandada,Tinashe Chuchu,Eugine Tafadzwa Maziriri
Pág. 440 - 457
Consumer confidence is a crucial factor determining a bank's performance. This study examines the key success factors for increasing bank customer confidence in Zimbabwe. Three research objectives were set and explored using a quantitative survey approac...
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Milena P. Ilic,Milica Gojkovic,Ksenija Bla?ic,Karla Radi Ciuperca,Violeta-Elena Simion
Pág. 18 - 28
The paper is dedicated to testing the entrepreneurial idea of founding a service micro company in the field of veterinary medicine - Animal Care. The starting point is the theoretical aspect of marketing mix services observed through the prism of a speci...
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Milena P. Ilic,Milica Gojkovic,Ksenija Bla?ic,Karla Radi Ciuperca,Violeta-Elena Simion
Pág. 18 - 28
The paper is dedicated to testing the entrepreneurial idea of founding a service micro company in the field of veterinary medicine - Animal Care. The starting point is the theoretical aspect of marketing mix services observed through the prism of a speci...
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Ahmad Zamil,Ibrahim A. Abu-AlSondos,Anas A. Salameh
Pág. pp. 56 - 65
Progress in wireless technology has raised the number of people using mobile devices and stimulated the accelerated evolution of online shopping carried with these devices. However, today many corporations are making significant investments to take...
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Sony Kulshrestha
Pág. 65 - 71
Who is a consumer, always creates a new debate? A person who avails/consumes the services in exchange of the consideration is a consumer according to the given definition of consumer under Consumer Protection Act, 1986. This definition never includes any...
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Daniel Adrian Gardan,Mihai Andronie,Iuliana Petronela Gardan,Cristian Uta
Pág. 55 - 64
The social networks usage degree increase is evident in recent years, this having implications for the consumption of the most types of products and services. A very special field of research is presented by the consumption of healthcare services, who, b...
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Iuliana Petronela Gârdan,Daniel Adrian Gârdan,Gheorghe Epuran
In case of dental care consumption, a very special influence will have the social factors. This influence, from the level of consumers? behavior can be analyzed on two distinct levels ? that of normatives impose by the social organization particular for ...
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O. V. Sementseva
Pág. 266 - 269
The accordance of formation, functioning and development of market of services on suburban passenger transportations with main dialectics laws (inter-transition of quantitative changes to qualitative ones, unity and fight of oppositions, negation of nega...
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Robertson Khan TENGEH,Nokuphiwa UDOAKPAN
Pág. 257 - 277
A significant change in consumer viewing habits has taken place globally with the introduction and growth of over-the-top television services (OTT TV). In the absence of scientific evidence on television consumer behavior viewership changes, this paper's...
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Johanes Widijantoro,Nikolaus Budi A. Wijaya
Pág. 7 - 13
Financial Services Authority (FSA) is the independent body that have responsible in oversight of Financial Industries in Indonesia, both Banking and non-Banking. One of the main objective in establishing of FSA is to provide consumer protection. It was b...
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Mike Bendixen,Graham Gault
AbstractPerceived risk is known to be an important determinant of consumer behaviour. However, prior research has focussed on goods rather than services. The purpose of this exploratory research was to identify any differences between goods and services ...
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Helen Aldila Saputri,Widyo Nugroho
Pág. 83 - 93
J&T Express is one of the companies engaged in the provision of logistics services in the form of delivery of documents and goods that can compete with senior companies. One marketing strategy undertaken by a J&T Express company is to use a Brand Ambassa...
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Gampo Haryono, Albetris Albetris
Pág. 169 - 181
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Mohd. Khirzanbadzli A. Rahman,Sharifah Azizah Haron,Laily Paim,Syuhaily Osman,Noorlaila Yunus,Hassnah Wee
Pág. 209 - 213
Malaysia is experiencing a tremendous increase in mobile phone services users. Service providers are providing various complaint channels as one of the ways to improve services. Although complaining provides significant impact to organizations as well as...
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Hapsawati Taan
Pág. 103 - 111
Increasing quality of services increasingly gets the attention of companies to increase supply to consumers. The purpose of this study is to find out and analyze: 1) Effect of service quality on consumer decisions, 2) Effect of trust in consumer decision...
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Abdul Rais Abdul Latiff and Saidatulakmal Mohd
As physical abilities and health decline with age, older adults tend to lose their driving abilities, which affects their mobility. As mobility is important to older adults? wellbeing, there is a need to explore alternative modes of transportation to inc...
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Laura Catalina Timiras
The present paper aims to present some of the specific aspects of marketing in the healthcare field (with strict reference to the products intended for human consumption), in relation to other fields. After a presentation of the fields of marketing appli...
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Alexander P. Latkin,Larisa Krochmal,Juliya Kovshun
Pág. 112 - 115
Services are involved in consumer, intermediary and public markets and contain processes of varying complexity, including state transformation of physical objects, people or codified data. So there is quite a wide range of studies that have expressed dou...
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Ruixu Pan, Yujie Huang and Xiongwu Xiao
Intra-city delivery has developed rapidly along with the expansion of the logistics industry. Timely delivery is one of the main requirements of consumers and has become a major challenge to delivery service providers. To compensate for the adverse effec...
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