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Andrew Mwatetsera,Maxwell Sandada,Tinashe Chuchu,Eugine Tafadzwa Maziriri
Pág. 440 - 457
Consumer confidence is a crucial factor determining a bank's performance. This study examines the key success factors for increasing bank customer confidence in Zimbabwe. Three research objectives were set and explored using a quantitative survey approac...
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Ade Perdana Siregar, Ade Titi Nifita
Pág. 47 - 52
The purpose of this study are: (1) identify the influence between the viral marketing against consumer confidence on the attractions of Kampoeng Radja Jambi, (2) identify the influence between the viral marketing and consumer confidence towards the decis...
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Kazeem Salaam
Pág. 25 - 34
This piece of work seeks to perform detailed review and analysis of those factors that precipitated global financial and economic crises in 2008 with a focus on the United Kingdom economy. Impacts of the crises from both micro and macro economy perspecti...
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Rizky Anugerah Pratama, Kokom Komariah, Dicky Jhoansyah
Pág. 1362 - 1369
The purpose of this study was to analyze viral marketing and consumer confidence in purchasing decisions. The research method used are descriptive and associative research methods. Data collection techniques used are observation, interviews, questionnair...
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Rizky Anugerah Pratama, Kokom Komariah, Dicky Jhoansyah
Pág. 1362 - 1369
The purpose of this study was to analyze viral marketing and consumer confidence in purchasing decisions. The research method used are descriptive and associative research methods. Data collection techniques used are observation, interviews, questionnair...
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Muhammad Khoiruman,Ambar Warniati
Pág. p.69 - 81
This study aims to analyze the effectiveness of Videotron media ads served in Surakarta using the Consumer Decision Model (CDM) Analysis. Viewed ad serving costs in videtron large enough it is necessary to study the effectiveness of the ads served on vid...
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Yang-Im Lee and Peter R. J. Trim
To enhance the effectiveness of artificial intelligence (AI) and machine learning (ML) in online retail operations and avoid succumbing to digital myopia, marketers need to be aware of the different approaches to utilizing AI/ML in terms of the informati...
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Marwane El Alaoui, Elie Bouri and Nehme Azoury
We examined the determinants of the U.S. consumer sentiment by applying linear and nonlinear models. The data are monthly from 2009 to 2019, covering a large set of financial and nonfinancial variables related to the stock market, personal income, confid...
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Ce Mutia Izmilla, Asep Muhammad Ramdhan, Nor Norisanti
Pág. 1247 - 1253
This study aims to determine the relationship between Instagram social media and cafe atmosphere on consumer trust in the new normal era. The method used by the researcher is descriptive associative and distributing questionnaires with a sample of 327 re...
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Ce Mutia Izmilla, Asep Muhammad Ramdhan, Nor Norisanti
Pág. 1247 - 1253
This study aims to determine the relationship between Instagram social media and cafe atmosphere on consumer trust in the new normal era. The method used by the researcher is descriptive associative and distributing questionnaires with a sample of 327 re...
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Jana Chovancova,Emília Huttmanová
Pág. 45 - 52
Bio-product market is very challenging and developing rapidly. Consumers have raised great interest in healthy and tasty diet with high nutritional compounds, confidence in food safety, environmental and animal welfare concern and also sustainability. Th...
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Md Sharifuzzaman, Hong-Seok Mun, Keiven Mark B. Ampode, Eddiemar B. Lagua, Hae-Rang Park, Young-Hwa Kim, Md Kamrul Hasan and Chul-Ju Yang
Vietnam heavily relies on pork as its primary source of animal protein. Traditional farming methods, characterized by small-scale operations, dominate the industry. However, challenges such as rising feed costs, disease outbreaks, and market volatility a...
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Yolanda Valdés-Rodríguez, Jorge Hochstetter-Diez, Jaime Díaz-Arancibia and Rodrigo Cadena-Martínez
Software development must be based on more than just the experience and capabilities of your programmers and your team. The importance of obtaining a quality product lies in the risks that can be exploited by software vulnerabilities, which can jeopardiz...
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Maksim Godovykh, Jorge Ridderstaat, Carissa Baker and Alan Fyall
COVID-19 has significantly influenced tourism, including tourists? and residents? attitudes toward tourism. At the same time, attitudes and consumer confidence are important for economic recovery in the tourism sector. This study explores the effects of ...
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Pei En Lee
Pág. 119 - 124
In Taiwan stock market, most participants are individual investors. Thus, the objective of this empirical study is to explore whether the investor sentiment and investor behavior have considerably influence on the stock return. The study tries to search ...
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VIONAL FUTANTO
Pág. 61 - 65
Movement of the creative industry in Indonesia is growing rapidly, the public began to be interested to explore the creative industries. Inti matahari provides services such as the manufacture of residential parks, offices, public facilities, garden care...
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Mehrdad Ghanbari,Mehdi Yasemi,Ehsan Abasi
Pág. 116 - 121
The present study tries to test the mediating role of brand loyalty in relationship between consumer value and purchase intention. The research method is descriptive- correlative and it is specifically of structural equations modeling type which uses Sma...
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Grigoris Giannarakis,Alexandros Garefalakis,Christos Lemonakis,Nikolaos Sariannidis
Pág. 556 - 561
The scope of this study is to address the impact of stock index returns on exchange rate. In particular, it aims to fill the literature gap regarding the determinant role of socially responsible companies on the exchange rate Trade Weighted U.S. Dollar I...
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Catherine DeLong, Richard Cruse and John Wiener
Soil degradation can take many forms, from erosion to salinization to the overall depletion of organic matter. The expression of soil degradation is broad, and so too are the causes. As the world population nears eight billion, and the environmental unce...
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Dora E. Bock, Jacqueline K. Eastman, Benjamin P. McKay
This study explores the associations between consumer gratitude and perceptions of consumer confidence and economic welfare. From a random stratified sample of adults living in the southeastern U.S., the findings reveal that a grateful outlook is positiv...
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