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Nataliya Dril, Andriy Galkin, Natalya Bibik
Pág. 46 - 53
In the modern world, with rapidly developing technologies and exponential increase in competition - not only between enterprises, but also between territories ? implementation of up-to-date approaches to city logistics and development is of crucial conce...
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Joachim Schöpfel
Can the smart city provide a new perspective for public and academic libraries? How does the smart city impact the libraries as cultural and scientific assets? And how can libraries contribute to the development of the smart city? An overview of recent l...
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Erica Delia Santoso,Dimas Rahmatullah,Lavinia Angeline,Raynardi Raznan,Husni Mubaroq,Eileen Wong Han Lin
Pág. 1 - 16
Sahid Montana is a 3 star hotel that located in the central of Malang City. This hotel has its own uniqueness and strenght, not like another modern hotel this hotel still keep the traditional culture. Therefore Sahid Montana want to go international by m...
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Niyazi Gümüs
Pág. 30 - 37
Rapid changes in information and communication technologies cause serious developments in marketing field similar to every sector. In parallel with these developments, the social media channels which appear as Web 2.0 applications have a number of advant...
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Denilson Araujo de Oliveira
Pág. 85
Nosso objetivo neste artigo é investigar como se inscrevem espacialmente as práticas racistas por meio das políticas de city-marketing na cidade do Rio de Janeiro. Sugerimos duas possibilidades de análise: 1. o marketing urbano como instrumento político ...
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Milton Esteves Junior, Orlando Vinicius Rangel Nunes, Rafael de Melo Passos
Pág. 125
Este artigo critica o planejamento urbano e a produção do território fundados no incentivo aos processos de espetacularização, patrimonialização, cenarização e museificação do território, que costumam destituir os Valores do patrimônio do circuito da vid...
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Elena Alexa
Considering the current issues the urban centers are dealing with, the amplified city competitiveness and the increased demand of qualitative public services, it appears the need to apply new urban management approaches, more oriented toward the market a...
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Niyazi Gümüs
Pág. 30 - 37
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Elnora Stuart,Darrell Parker
Pág. 222 - 230
Cities negatively impacted by de-industrialization are turning to marketing in order to ensure a financially secure future. As part of an economic development program for Spartanburg South Carolina, the Johnson College of Business of the University of So...
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Elnora Stuart,Darrell Parker
Pág. 222 - 230
Cities negatively impacted by de-industrialization are turning to marketing in order to ensure a financially secure future. As part of an economic development program for Spartanburg South Carolina, the Johnson College of Business of the University of So...
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Giovana Goretti Feijó de Almeida, Vonia Engel
Pág. 89
O artigo apresenta a reflexão em torno do marketing urbano, evidenciando suas funções e aplicações na construção do conceito em espaços urbanos brasileiros, e das territorialidades adjacentes a esse processo, verificando as mensagens implícitas que esses...
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Diva Artha Puspita Sari,Joshua Anenlie,Marvanico Tjokrosoeharto,Husjina H. Suljic
Pág. 118 - 136
Ongis travel is a tour operator which is located in Malang City, the hospitality that Ongis Travel offered as a guide to accompany your journey down the sights of interest in Malang City, East Java and beyond. Ongis Travel hope that visiting as a rarely ...
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Lidya Pusparina Sirait, Syahmardi Yacob, Agus Solikhin
Pág. 275 - 280
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Lidya Pusparina Sirait, Syahmardi Yacob, Agus Solikhin
Pág. 275 - 280
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Garry Yuesa Rosyid
Pág. 25 - 31
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Dicky Jhon Anderson Butarbutar, Annisa Lisdayanti
Pág. 385 - 391
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Jamal Jamal, Ade Titi Nifita, Garry Yuasa Rosyid
Pág. 53 - 58
The purpose of this study was to study the relationship of marketing to customer retention in seafood food companies in crabs in the city of Jambi, as well as identify things that need to be considered in improving customer retention. The data in this st...
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Nasharuddin Mas,Sri Nanik
Pág. 55 - 65
This study is to examine the effect of 7P marketing mix strategy on customer satisfaction through purchase decision as mediation variable. The samples are customers of 55 customers of herbal powder and red ginger candy products in Batu home industry. The...
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Natalia A. Romanova
Pág. 178 - 184
The achievement and preservation of the stable socioeconomic status of the city aims at increasing its competitiveness and living standards, which is the general goal of urban development. Within this framework, the marketing of the territory is the part...
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Calvin Sinatra,Fauziah Isnaini,Yeremia Alfa,Matthew T,Miftahul Husna,Brian M. Mcmahon,Al Shammary
Pág. 47 - 63
Sahid Montana is one of the 3 star hotels located in Malang City. The hotel is very close to downtown Malang and traditional nuances. In order increase the market of the hotel, Sahid Montana trying to enter international market. The he method that used t...
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