|
|
|
|
|
Fabiana Gondim Mariutti,Maria Gabriela Montanari
Na gestão de marca-país, há uma variedade de stakeholders (governo, mídia, investidores, turistas, etc.), sendo que pesquisas com cidadãos do país são escassas. Este estudo investiga a reputação do Brasil e a satisfação dos brasileiros em relação ao país...
ver más
|
|
|
|
|
|
|
|
|
|
|
Pedro Barrientos Felipa
Pág. 115 - 140
Many countries in the global market offer similar things, so it is important to increase competitivity in a way that assures and strengthens economic growth. Buyers are constantly on the lookout for better products, products that better me...
ver más
|
|
|
|
|
|
|
|
|
|
|
Hazel T. Suchard
AbstractMarketing and marketing policy in international markets, must be based, according to the authoress, upon the level of economic development within a specific country and regions within a specific country. The authoress proceeds to provide stages i...
ver más
|
|
|
|
|
|
|
|
|
|
|
Burak KIR, Ipek ALTINBASAK FARINA
Pág. 3001 - 3021
Location-based service is a rapidly growing mobile service group in the mobile technology world. Upon their permissions, location information of consumers can be used to provide them with marketing-related messages and information. However, certain facto...
ver más
|
|
|
|
|
|
|
|
|
|
|
Elijah E. Ogbadu,Akeem Tunde Nafiu,Danlami Joseph Aduku
Pág. 231 - 244
This study focused on leadership styles and job performance of salespeople of Herbal Mixture Marketing Organizations in Kogi State, Nigeria. The population of this study is not definite, and as such Bill Godden method was used to determine the sample siz...
ver más
|
|
|
|
|
|
|
|
|
|
|
M. B. Ranathilaka, Neluma Lashmi, Wasantha Atukorala
Pág. 69 - 83
Banana is one of the prominent cultivation fruit in Sri Lanka and at present, approximately 54 per cent of the total fruit cultivation lands are used to cultivate Banana. There is a wide range in cultivating practices and sales channels which all are lin...
ver más
|
|
|
|
|
|
|
|
|
|
|
Carla Hapsari,Jol Stoffers,Agus Gunawan
Pág. 238 - 245
World globalisation drives companies to undertake international expansion with the aim of retaining or growing their businesses. When companies globalize, managers encounter new challenges in making international marketing strategy (IMS) decisions, which...
ver más
|
|
|
|
|
|
|
|
|
|
|
Bobby Hoetama,Dul Bahadur Bhandari,Christiono Victoria,Ryandhi Kurniawan,Muhammad Rifqi Arviansyah,Vinod A/L Raju,Khadada Sarah A Y Gh
Pág. 23 - 35
As the globalization era continues to grow, many new businesses are emerging worldwide. Business operations in one country mean failing to capitalize on the added advantage of taking a lot of customers.The following report will interpret the business ope...
ver más
|
|
|
|
|
|
|
|
|
|
|
Ndanusa Mohammed Manzuma-Ndaaba,Yoshifumi Harada,Abd Rahim Romle,Abdul Shukor Shamsudin
Pág. 161 - 167
The encroachment of marketing theories in to education services through up some research challenges resulted in different models. However, previous focuses were more on student?s satisfaction, leaving out retention which has been adjourned to save cost, ...
ver más
|
|
|
|
|
|
|
|
|
|
|
Liudmyla Sokolova, Ganna Veriasova, Maryna Zinchenko
Pág. 119 - 126
The subject of this study is a new direction in the marketing activities of the enterprise - neuromarketing, which uses the latest developments in the field of psychology, neurobiology and behavioral economics in the analysis of consumer behavior. The go...
ver más
|
|
|
|
|
|
|
|
|
|
|
Albertus Eka,Roberto J Albuja Solis,Lea Voight,Nuriah Nuriah,Swe Swe Win,Ashknani Kawther
Pág. 105 - 127
With ongoing globalization, many business opportunities emerge all over the world. Operating business in one single country means to fail at exploiting additional profit from exporting one?s product or service globally. The following report will analyst ...
ver más
|
|
|
|
|
|
|
|
|
|
|
G. Bick,R. Abratt,D. Möller
AbstractThere has been very little research on customer service in the African continent. This paper determines and analyses customer service expectations of 4035 clients in retail banking across 10 African countries. In addition country differences in c...
ver más
|
|
|
|
|
|
|
|
|
|
|
G. Bick,R. Abratt,D. Möller
AbstractThere has been very little research on customer service in the African continent. This paper determines and analyses customer service expectations of 4035 clients in retail banking across 10 African countries. In addition country differences in c...
ver más
|
|
|
|
|
|
|
|
|
|
|
Madalina Tofan, Gabriel Bratucu, Ioana Bianca Chi?u, Lavinia Dovleac
Pág. 13 - 19
Romania's public health system has many deficiencies, and globalization could help in developing appropriate medium and long term strategies. The analysis of statistics about the Romanian health system compared to the international ones was made regardin...
ver más
|
|
|
|
|
|
|
|
|
|
|
Hesah Aljarboa
Pág. 2052 - 2062
This paper provides an inclusivereview of the literatureconcerning the consequences and antecedents of animosity on consumer purchasing intentions. Consumer animosity has attracted a lot of attention in the international marketing and business literature...
ver más
|
|
|
|
|
|
|
|
|
|
|
Aleksandr V. Klechikov
Pág. 33 - 38
The article considers one of the newest business models of the digital economy - trade aggregators. Aggregation is presented in the article as an e-commerce marketing strategy that provides a single virtual platform that accumulates on its information re...
ver más
|
|
|
|
|
|
|
|
|
|
|
Isaac Terungwa Terwase,Hindatu Maigari Yerima,Asmat-Nizam Abdul-Talib,Muhammad Bello Ibrahim
Pág. 17 - 21
Nigeria serves as a destination for marketing of goods and services, as such, her strategic position in Africa calls for concern on political, social and economic issues that may bedeviled the growth and development of the country. Nigeria as a country w...
ver más
|
|
|
|
|
|
|
|
|
|
|
Pág. 87 - 103
Women entrepreneurs play a substantial role in the sustainable economic development in the world. In Bangladesh, the contribution of women entrepreneurs is still insignificant compared to male entrepreneurs due to several barriers to their financial incl...
ver más
|
|
|
|
|
|
|
|
|
|
|
You-Kyung Lee,Charles A. Robb
AbstractPurpose: This study examines the relationships between cultural openness, world-mindedness (WMD), product-country image (PCI) and the purchase intentions of South African consumers situated in the South African marketplace. In addition, distincti...
ver más
|
|
|
|
|
|
|
|
|
|
|
Laura Catalina Timiras
European quality schemes used at Community level have the role of ensuring the legal protection of agri-food products and alcoholic beverages, thus having an important promotional role. Thus, consumers perceive the products whose names are protected by m...
ver más
|
|
|
|
|
|