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Chatpong Tangmanee, Chayanin Rawsena
Pág. 1 - 11
Success in electronic commerce relies greatly on customer trust. While other studies have examined various factors affecting online customer trust, few have investigated the joint effects of perceived risk and website reputation on purchase intention usi...
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Aditya Indra Wicaksono, Asmai Ishak
Pág. 12 - 23
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Suraya Sawitri, Alhasin Alhasin
Pág. 111 - 126
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Ahmad Samed Al-Adwan, Mohammad Kasem Alrousan, Husam Yaseen, Amer Muflih Alkufahy and Malek Alsoud
Despite the fact that online purchase intention has been widely investigated, little is known about the e-retailer-based signals used to reduce online customers? uncertainty perception in high-uncertainty-avoidance (UA) societies. Thus, based on signalin...
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Anas Hidayat, Tony Wijaya, Asmai Ishak and Putra Endi Catyanadika
The e-commerce industry in Indonesia is growing in line with the increasing number of internet users in Indonesia. Unfortunately, many internet users in Indonesia are still unsure about shopping online because of the lack of buyer trust with sellers and ...
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Muhammad Bilal, Zeng Jianqiu, Suad Dukhaykh, Mingyue Fan and Ale? Trunk
Drawing on social identity theory, this study aims to examine the impact of antecedents of eWOM on the online purchase intention (OPI) of fashion-related products. In addition, social media usage moderates the relationship between eWOM and OPI. A structu...
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Rizka Annisa Fitri,Ririn Wulandari
Pág. 122 - 127
Millennials live in an era that has high mobility and connected to the internet, thus impacting their desire to transact through an online platform. The results of this study indicate that online purchase intentions for Indonesian millennial are not affe...
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Phuong Viet Le-Hoang
Pág. 1018 - 1033
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DINESH ELANGO,(Assumption University of ThailandThailand)KRITCHANUT PRAYOONPONG,(Assumption University of ThailandThailand)
Pág. 184 - 197
The global market of insecticide products is expected to garner around 16.7 Billion US by 2020, registering a CAGR of 5.0% during the forecast period 2014 to 2020. Companies are operating in this market focus on product launches as part of their growth s...
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Holger Fink and Yvonne Graf
As webstores usually face the issue of low conversion rates, finding ways to effectively increase them is of special interest to researchers and practitioners alike. However, to the best of our knowledge, no one has yet empirically investigated the usefu...
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Mariana Salinas
Pág. 10 - 16
People around the world are becoming increasingly busy with their lifestyle and are looking for the fastest, easiest and cheapest way to complete variety of our routine tasks. Because of this phenomenon, the traditional retailers have become an unfriendl...
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Rieza Firdian Rafsandjani
Pág. 65 - 78
The progress of marketing is accelerating, nowadays people do not have to waste their time walking to the store to buy things. They just need to browse the internet and search for what they want and get it in no time. With this convenience and speed, onl...
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Winda Victoria Pebriani,Ujang Sumarwan,Mega Simanjuntak
Pág. 545 - 561
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Sakir Erdem, Beril Durmus, Osman Özdemir
Pág. 25 - 33
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Ecehan TURGUT, Ayse AKYOL, Selay GIRAY
Pág. 55 - 74
Parallel to the development of new communication environments with the help of technology in recent years, social media is defined as a virtual platform on which users share their knowledge and experiences. As consumers spend more and more time indoors, ...
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Yoon C. Cho, Esen Sagynov
Various studies have examined the effects of factors on online attitudes and behavior. By applying the Technology Acceptance Model, this study is focused on investigating factors that affect customers online purchasing behavior. In particular, this study...
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Yagmur AKARSU, Nur DILBAZ ALACAHAN
Pág. 77 - 92
The internet, which is rapidly spreading due to technological developments in the world, has been showing its influence recently in online shopping as well. Consumers who want to benefit from the many opportunities that online shopping provides, leaving ...
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Yeti Diah Wiyanti,Wisnu Untoro 10.21831/economia.v12i2.9822
Pág. 146 - 158
Abstract: Predictors of The Intention to Use The Internet for Purchasing. The purpose of this study was to examine and analyze the influence of intention to use the internet for purchasing. A survey methodology used to data from 160 Internet users studen...
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Chatpong Tangmanee
Pág. 1 - 10
The online retail business has grown substantially. Given distinctive product categories (e.g. search or experience goods), owners must put an effort in the design of websites so every visit may end with a purchase. Clickstream panel data allowing examin...
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C. Boshoff,C. Schlechter,S. J. Ward
AbstractResearch concerning online consumer behaviour has found that consumers are more inclined to utilise the Internet for information searching rather than actual purchasing. One reason proposed for this state of affairs is that potential buyers perce...
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