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José Seijas-Díaz,Karla Martell-Alfaro,Enrique Barbachan-Ruales,Cinthya Torres-Silva,Roger Rengifo-Amasifen
This research proposes to determine the relationship between electronic word of mouth and customer loyalty in a company in the Peruvian tourism sector. A basic, quantitative, correlational, non-experimental and cross-sectional study w...
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Amit Tariyal, Swati Bisht, Vinay Rana, Santanu Roy and Sumit Pratap
In this contemporary world, electronic word of mouth (eWOM) platforms (or media) have become a prerequisite information source for online surfers, especially when planning excursions. However, tourists refer to the reviews of these platforms based on uti...
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Muhammad Bilal, Zeng Jianqiu, Suad Dukhaykh, Mingyue Fan and Ale? Trunk
Drawing on social identity theory, this study aims to examine the impact of antecedents of eWOM on the online purchase intention (OPI) of fashion-related products. In addition, social media usage moderates the relationship between eWOM and OPI. A structu...
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David M. Gilfoil, Charles Jobs
Web 2.0 has enabled a whole new way for companies, user communities and others to engage each other. Social Media (SM) platforms (i.e. blogs, micro-blogs, social networks, video/photo upload sites), in particular, comprise a flourishing new set of eWOM a...
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Online word-of-mouth (eWOM) disseminated on social media contains a considerable amount of important information that can predict sales. However, the accuracy of sales prediction models using big data on eWOM is still unsatisfactory. We argue that eWOM c...
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Jeongyeon (Jennie) Ahn, Eun-Kyong (Cindy) Choi and Hyun-Woo Joung
Festivals are experiential products heavily depending on the recommendations of previous visitors. With the power of social media growing, understanding the antecedents of positive electronic word-of-mouth (eWOM) intentions of festival attendees is immen...
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Lázaro Florido-Benítez
Pág. 60 - 69
En la actualidad los aeropuertos se promocionan a través de múltiples medios, tales como Internet y en especial mediante aplicaciones móviles, las que están siendo el soporte por el cual las empresas de turismo están canalizando su oferta para mejorar la...
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