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Pejman Ebrahimi, Hakimeh Dustmohammadloo, Hosna Kabiri, Parisa Bouzari and Mária Fekete-Farkas
For many years, entrepreneurs were considered the change agents of their societies. They use their initiative and innovative minds to solve problems and create value. In the aftermath of the digital transformation era, a new group of entrepreneurs have e...
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Pejman Ebrahimi, Marjan Basirat, Ali Yousefi, Md. Nekmahmud, Abbas Gholampour and Maria Fekete-Farkas
The purpose of this paper is to reveal how social network marketing (SNM) can affect consumers? purchase behavior (CPB). We used the combination of structural equation modeling (SEM) and unsupervised machine learning approaches as an innovative method. T...
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Pejman Ebrahimi, Aidin Salamzadeh, Maryam Soleimani, Seyed Mohammad Khansari, Hadi Zarea and Maria Fekete-Farkas
This study evaluated the impact of startup technology innovations and customer relationship management (CRM) performance on customer participation, value co-creation, and consumer purchase behavior (CPB). This analytical study empirically tested the prop...
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Nabil Nassif, Mostafa Tahmasebi, Iffat Ridwana and Pejman Ebrahimi
Buildings account for a large portion of the total energy use in the US; therefore, improving the operation of typical variable-air-volume (VAV) systems in buildings can provide a tremendous economic opportunity. ASHRAE Guideline 36 recommends a resettin...
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