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Alina Catalina Duduciuc,Loredana Ivan
The aim of this study is to highlight the importance of sound symbolism for Romanian marketing and advertising applied research. Previous research showed that the phonetic structure of brand name communicates its characteristics, i.e. it drives consumers...
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Helda Wahyurizki, Vina Pebianti, Mitsalina Tantri
Pág. 45 - 58
This study aims to determine the effects of attitude, brands, social influence and satisfaction on purchase intentions of merchandise in flight to air transportation service users both domestically and abroad. This research used accidental sampling techn...
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P. J. Du Plessis,Truida Prekel
AbstractCommunicating effectively with consumers is a major problem facing marketers world-wide. In South Africa a substantial proportion of adult consumers are illiterate. Considerable potential could be unlocked if marketers were to differentiate or ex...
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Theuns Pelser, Anita Groenewald, Hein Prinsloo
The feedlot industry is the main beef producer in South Africa and falls in the category of Small Businesses. For these small business enterprises to be successful in an industry subjected to fierce competition, it is necessary to be innovative in a mark...
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Muhammad Andreaginola Pratama,Rizki Pratama Saleh Siregar,Sabrina Oktaria Sihombing 10.21831/economia.v15i2.27314
Pág. 275 - 291
Abstract: Economic growth in Indonesia encourages the growth of many industries. Specifically, the food and beverage industry has grown significantly in Indonesian economics. Coffee shops with foreign or local brands are growing and competing for h...
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Anna Carol Lampe
Pág. 198 - 209
Gold Cost, Inc. is a multinational company that sells products under brand names such as Gold Coast, Silver Border, and Brownstone. The founder created a culture; but, as the corporation grew over time, a number of smaller subcultures blossomed. No stron...
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Anna Carol Lampe
Pág. 198 - 209
Gold Cost, Inc. is a multinational company that sells products under brand names such as Gold Coast, Silver Border, and Brownstone. The founder created a culture; but, as the corporation grew over time, a number of smaller subcultures blossomed. No stron...
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alexandru trifu
Pág. 2418 - 2424
The online publicity/advertising is a form of promotion utilizing the internet as a quasi-exclusive mean of marketing, serving to attract new customers in larger numbers at costs as low as possible. The online advertising is considering actions by which ...
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Alina Catalina Duduciuc
The aim of this study is to test the influence of sound symbolism on perceived characteristics of a brand as well as to highlight the importance of applied social psychology to current practice of advertising. Previous research showed that the phonetic s...
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