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Cosmin Ichim
History should prevent us from repeating the mistakes of the past. This article focuses on the analysis and interpretation of the branding and promotion events that occurred during the Great Depression (1929-1933), projected on the decision of the market...
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Tarisai F. Rukuni,Eugine Tafadzwa Maziriri,Tsepo Mofoka
Pág. pp. 4 - 22
Small and medium enterprises ? including those in the business consultancy industry ? are strategic for the development of the South African economy and for developing marginalised economies through employment creation and income generation. However, the...
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Yakup DURMAZ, Filiz CAYIRAGASI, Zafer KILIC
Pág. 1762 - 1766
Trademark, in todays conditions where competitive environment is getting harder and harder, is not only a name; but also, as products ID, a tool for business which is constituted in the mind of customer and guides the customer in the process of buying. T...
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Damianos P. Sakas and Nikolaos Th. Giannakopoulos
Rising demand for optimized digital marketing strategies has led firms in a hunt to harvest every possible aspect indicating users? experience and preference. People visit, regularly through the day, numerous websites using both desktop and mobile device...
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Jwu-Rong Lin, Chen-Jui Huang, Ching-Yu Chen, Huey-Ling Shiau, Yan-Chen Yeh
Pág. 44 - 57
Under globalization, small and medium enterprises (SMEs) that predominate Taiwan?s economy have been primarily original equipment manufacturers (OEMs) continuing to adjust operating strategies in order to extend supply chains and enhance competitiveness....
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Pedro Barrientos Felipa
Pág. 115 - 140
Many countries in the global market offer similar things, so it is important to increase competitivity in a way that assures and strengthens economic growth. Buyers are constantly on the lookout for better products, products that better me...
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Simon Malesev, Michael Cherry
The construction industry has not been an early adopter of social media and digital marketing, due largely to lack of knowledge of and skills in these areas. Nevertheless, effectively deployed, digital and social media marketing can be a disruptive force...
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Simon Malesev, Michael Cherry
The construction industry has not been an early adopter of social media and digital marketing, due largely to lack of knowledge of and skills in these areas. Nevertheless, effectively deployed, digital and social media marketing can be a disruptive force...
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Maftuhah Nurrahmi
Pág. 198 - 206
Purpose of this study was to analyze hotel marketing strategies carried out by hotel owned by the South Sumatra regional government. This study was designing an experiential marketing strategy for hotels owned by the South Sumatra regional government and...
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Esin Can, Nihat Alayoglu, Elif Alayoglu
Pág. 19 - 33
The aim of this study is to reveal causes and grounds which drive family businesses into internationalization process and divulge implemented strategies benefiting from the literature through a case study. In this context, ?Saruhan Cooperation? which is ...
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Siamak Azadi
Pág. 59 - 69
Despite rapid and sustained development of electronic commerce, many companies doing e-business are still in the investment and brand-building phase and have yet to show a profit. However, as e-businesses shift their focus from building a customer base ...
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Naveed Ahmad, Aqeel Ahmad and Irfan Siddique
The burgeoning tourism and hospitality industry is plagued by numerous challenges that pose significant hurdles to its long-term success and sustainability. These challenges encompass a range of factors, including fierce competitive convergence, rapid ob...
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Claudio Bellia, Pietro Columba and Marzia Ingrassia
This is the first study on the brand?land link for quality wines with a strong identity produced in extreme territories using the Policy Delphi methodology. The objective of this study is to assess the existence of a relationship between the wine brand a...
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Cornelia ZEINEDDINE,Luminita NICOLESCU
Pág. 167 - 185
Simon Anholt, who fathered the concept of nation branding, values the nation brand as the most important resource of a state as it contributes to obtaining a competitive advantage and a consolidated position in the international marketplace. This paper p...
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Mahsa Hosseini,Hosseini Norouzi
Pág. 138 - 146
Today, store brand is considered as one of the active businesses in large cities and is under a lot of pressure caused by competition. The stores managers need special attention of managers in order to create and maintain competitive advantage and positi...
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Yi Zheng, Yaoqun Xu and Zeguo Qiu
Blockchain technology has brought about profound revolutions in supply chain management. Notably, in the agricultural sector, blockchain-based traceability has become an essential tool to maintain the safety and quality of farm commodities. However, the ...
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Sanjay Mathrani and Sara Diaa Eldin Ibrahim
Cultural inclusion generates a positive impact by socially increasing pride for individuals or economically increasing a country?s global capital. Currently, in New Zealand (NZ), not many strategies exist that ensure inclusion of culture in new products ...
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Ilgim Eroglu
Pág. 252 - 272
In this study, the relation between innovation capabilities and product identity integrity is investigated through a theoretical frame, which is briefly tested through Turkish television industry.There are many studies in literature that discuss design?s...
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Enrica PAVIONE,Roberta PEZZETTI,Matteo DALL'AVA
Pág. 241 - 261
In the last years, many drivers should motivate luxury companies to engage in more sustainable practices. On the one hand, consumers seek new forms of luxury that shows respect for natural resources and human beings, yet standing by traditional factors s...
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Lia Meyana,Untung Sudadi,Boedi Tjahjono
Pág. 51
Bangka Island is known by the people of Indonesia and the world as the island's largest tin producer in Indonesia and has potential natural attractions such as beaches that surround the island of Bangka.This study is motivated by the former tin mining la...
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