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Huat Wei Huang,Ernest Cyril de Run,Hiram Ting,Huong Sung Colin Ting
Pág. 631 - 640
This paper seeks to examine the effect of ethnic identification strength between the Malays and Chinese towards purchasing ?Made in China? products. A quantitative approach by means of self-administered questionnaire was adopted. 252 Malay and 251 Chines...
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