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Luminita Zait
In the last 10 years the Romanian society was in a long process of change, all the economic, social, political factors knowing a new dynamic in trying to adapt to conditions specific to new marketing environment. An important feature of Romanian society,...
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Luminita Zait
This paper proposes a model that wants to offer some pertinent answers about the process of assimilation and operationalization of the marketing concept in the practice of local organizations in Romania. Considering the reality of organizational practice...
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Ali Soylu, Meltem Ozturk Gol
Pág. 261 - 297
Many factors affecting the consumers? preferences such as the variety of products, population, and the level of income have raised the focus on the consumers and affected the importance of occupation of marketing and its efficiency directly for companies...
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L. Pitt,P. Steyn
AbstractWorking relations between marketing researchers and managers have merited some attention in marketing literature with particular emphasis on the responsibilities of both parties. In this article the authors report the results of a survey of large...
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Afonso Carlos Braga,Erika Camila Buzo Martins
Pág. 3 - 17
This paper deals with a perceived conflicting paradox between consumerism and sustainability among top marketing executives of three purposely selected corporations, where each company represent a current organizational paradigm: the functional, the huma...
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Ajit Shrivastava ,Vivek Subramani
This paper analyses the relationship between the factors of the organizational segments and their product evolution procedure (PEP). The investigation is carried out in a functionally structured company in which some improvements activities were executed...
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R. Abratt
AbstractThis paper explores the feasibility of applying a standard job description to the chief of the marketing department of the firm. This implies that the traditional job description theory may not be adequate for describing the job of the marketing ...
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Junhao Wu, Yuan Hu, Daqing Wu and Zhengyong Yang
Changes in the consumption price of aquatic products will affect demand and fishermen?s income. The accurate prediction of consumer price index provides important information regarding the aquatic product market. Based on the non-linear and non-smooth ch...
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Devon S. Johnson, Debika Sihi and Laurent Muzellec
This study examines the experience of marketing departments to become fully data-driven decision-making organizations. We evaluate an organic approach of departmental sensemaking and an administered approach by which top management increase the influence...
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Agung Baskoro Hidayatullah, Partono Thomas, Widiyanto Widiyanto
Graduates of the marketing expertise competency at SMK Pharmasi Semarang are not in accordance with the competencies required by DUDI as a medical representative. The purpose of this study was to analyze strategies for increasing the competency of ...
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B. J. Bloch
AbstractManagerial literature has always tended to underrate the significance of the horizontal or lateral dimension of organizations. The rationale for this paper is the increasing importance of lateral interdepartmental relationships as business enterp...
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R. Abratt
AbstractThe main objective of this article is to establish whether the top industrial companies in South Africa have become marketing orientated during the last ten years or so. A study was undertaken amongst 44 of the top hundred companies in South Afri...
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Stacey Sharpe
Pág. 1 - 17
Do firms adjust advertising spending around accounting-based brand scandal events such as fraudulent restatement announcements? To address this question, this study presents an empirical assessment of firm-level advertising spending around fraudulent res...
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Carmen Cristófol Rodríguez, Paula Meliveo Nogués and Francisco Javier Cristòfol
Nowadays we are witnessing a significant change in content consumption. This, together with the global health situation, has caused some behaviors to accelerate. This research focuses on the specific case of the lockdown in Spain and the coincidence with...
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Klaus Solberg Søilen
JISIB here presents six new articles. As in the first issue these contributions come from scholars all over the world; from Africa, North America, Asia and Europe. We are very pleased about the diversity of these contributions, also with the fact that we...
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klaus Solberg Söilen
It is often heard, and even more often seen written, for example on social media, that that there is nothing new in the competitive intelligence (CI) field. There are no new ideas, the ideas that are being expressed are the same old, there is no developm...
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