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Ioana Olariu
This paper highlights the way in which a distribution system can be made operational in FMCG, starting from the interaction between three components of the system: selling, delivery and trade marketing. On this basis, I have categorized the improvement o...
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Lyudmyla Tarasovych
Pág. 672 - 678
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Treerak Kongthanasuwan, Nakarin Sriwiboon, Banpot Horbanluekit, Wasakorn Laesanklang and Tipaluck Krityakierne
The automotive and auto parts industries are important economic sectors in Thailand. With rapidly changing technology, every organization should understand what needs to be improved clearly, and shift their strategies to meet evolving consumer demands. T...
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G. T. Patle, S. N. Kharpude, P. P. Dabral, Vishal Kumar
Pág. Page:100 - 120Abstrac
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Md.Mainul Islam
Pág. 224 - 229
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Lucky Kannan,Jebakumar R
Pág. pp. 204 - 213
Many businesses use email as a medium for advertising and they use emails to communicate with their customers. In the email world, the most common issue that remains unresolved even now is spamming or in other terms unsolicited bulk email. Currently, the...
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Amged Saleh Shkeer,Zainudin Awang
Pág. 87 - 97
One of the most important factors that affect the decision-making process is the Information system (IS) in any given institution. Accordingly, IS in any institution is closely matching the heart role in a human body. The aim of this research is to perfo...
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Georgy M. Mishulin,Alexey S. Molchan,Alexey Yu. Biryukov,Levon V. Haradzhyan
Pág. 7 - 14
The control system of marketing functions in real time. Therefore, to reduce the degree of uncertainty and risk, the company must have reliable, correct, sufficient and timely marketing information. Market research and obtaining the necessary information...
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Ioana Olariu
This article is a theoretical approach on the main mathematical models used in marketing practice. Application of general systems theory in marketing involves setting behavior assumptions as models of various processes.These models have, on the one hand,...
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Vedran Stanetic
Pág. 69 - 81
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T. R. Solopenko
Pág. 278 - 282
The questions of economic ground of administrative decisions are affected, related from by the Marketing management of aviation enterprise, methods are examined economic of administrative decisions, and utilizinga mathematical design for constructions of...
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Bogdan Nichifor,Luminita Zait
The garment manufacturing sector (and, implicitly, knitwear) was one of the most important areas of the Romanian economy during the communist era, satisfying a large part of the existing demand, both in the domestic market and at the external ones. By ma...
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?????? ?????????? ?????, ????? ????????????? ????????, ????? ??????
Pág. 122 - 130
The subject matter of the article is an assessment of the threats of the marketing environment in the condition of a client-oriented approach to the management of enterprises in the construction industry implementation. The goal is to substantiate the sc...
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Martina Zámková, Stanislav Rojík, Martin Prokop, Simona Cincalová and Radek Stolín
The organic market in the Czech Republic has been growing dynamically, mainly in the last two decades. It is increasing the number of organic farms and producers of organic food. It was also identified as growing in popularity with Czech customers in the...
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Amged Saleh Shkeer,Zainudin Awang
Pág. 197 - 204
An accurate decision is vital for an organization to survive in highly competitive marketplaces. The most critical factor contributing to the accuracy of decision making is the Management Information System (MIS). This study intended to determine the imp...
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Feriel Amelia Sembiring, Fikarwin Zuska, Bengkel Ginting, Rizabuana Ismail, Henry Sitorus
Pág. 105 - 113
Aquaculture of Cage Culture is one of the main activities carried out by the community in the village of Haranggaol to fulfill their economic needs. This cultivation business establishes a relationship between traders and cages in terms of marketing thei...
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Cho-Pu Lin, Yann-Haur Huang, Chien-Ting Chen, Hsing-Yun Chang
The focal point adopted in the present study is Customer Relationship Management (CRM) and its adoption in Taiwans banking industry. Since the current challenge banks are facing is in implementing and supporting new technological solutions that will enab...
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Madalina Tofan, Gabriel Bratucu, Ioana Bianca Chi?u, Lavinia Dovleac
Pág. 13 - 19
Romania's public health system has many deficiencies, and globalization could help in developing appropriate medium and long term strategies. The analysis of statistics about the Romanian health system compared to the international ones was made regardin...
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Muhammad Ridwan Basalamah,Moeljadi Moeljadi,Sunaryo Sunaryo,Sudjatno Sudjatno
Pág. 107 - 114
This research aims to empirically test and explain the effect of service quality and relationship marketing towards customer loyalty through the fairness (profit share) and customer satisfaction at Sharia General Bank in Makassar, Indonesia. Data analysi...
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Elijah E. Ogbadu,Akeem Tunde Nafiu,Danlami Joseph Aduku
Pág. 231 - 244
This study focused on leadership styles and job performance of salespeople of Herbal Mixture Marketing Organizations in Kogi State, Nigeria. The population of this study is not definite, and as such Bill Godden method was used to determine the sample siz...
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