|
|
|
|
|
Luminita Zait
The best known definitions provided to the concept of marketing management, in the last decades of the 21st century have in common ? the orientation towards the client and the development of successfull relations with the clients, the substantion and ope...
ver más
|
|
|
|
|
|
|
|
|
|
|
Cherinet Boke Chakiso
Pág. 58 - 70
AbstractEvery firm without good marketing team and strategies is bound to fail. In order to be competitive and profitable in the industry, bankers should acquire and retain profitable customers. Definitely this is done with Relationship marketing. Relati...
ver más
|
|
|
|
|
|
|
|
|
|
|
Moujan Shahriarpour,Akbar Alam Tabriz
Pág. 265 - 269
Supply chain is a network of organizations that in connection with those upstream to downstream are involved in the processes and activities and they produce value to the final customer in the goods and provided services. This subject on its own figured ...
ver más
|
|
|
|
|
|
|
|
|
|
|
T. R. Solopenko
Pág. 278 - 282
The questions of economic ground of administrative decisions are affected, related from by the Marketing management of aviation enterprise, methods are examined economic of administrative decisions, and utilizinga mathematical design for constructions of...
ver más
|
|
|
|
|
|
|
|
|
|
|
Mafalda Gato, Álvaro Dias, Leandro Pereira, Renato Lopes da Costa and Rui Gonçalves
|
|
|
|
|
|
|
|
|
|
|
Nerio Ramón Olivar Urbina
Pág. 55 - 64
One of the main purposes of marketing is to provide the organization, its products or its brands, with a privileged position not only in the market but also in the minds of their target segment. Nevertheless, there is not a systematic process for achievi...
ver más
|
|
|
|
|
|
|
|
|
|
|
Abdi Suryo Laksono,Marcel Marcel,Daisy Mui Hung Kee,Liu Mengjiao,Loh Yi Fang,Low Xin Yi,M. I. Mahavira Zein
Pág. 93 - 100
The announcement of the cigarette excise tax increase made on September 13, 2019 was very surprising, but Sampoerna respected the President's decision. At present, Sampoerna is working to determine how to manage the impact of the increase. While waitin...
ver más
|
|
|
|
|
|
|
|
|
|
|
I Gusti Putu Diva Awatara,Anwar Hamdani,Linda Nur Susila,Endang Saryanti
Pág. 30 - 34
This study aims to investigate the role of marketing capability, operations capability, management practices and environmental investment on the environmental performance of agro-industry companies. This research conducted a survey research on all employ...
ver más
|
|
|
|
|
|
|
|
|
|
|
Kae H. Ng,Chen Wang,Jeffrey B.H. Yap,Lincoln C. Wood,Sugindran Krisnan
AbstractPurpose: Problems identified in the motion picture production include quality aspect, industry networking, marketing and promotion, and domestic focus of creative development work.Design/methodology/approach: This article aims to develop a struct...
ver más
|
|
|
|
|
|
|
|
|
|
|
Václav Kupec, Michal Lukác, Peter ?tarchon and Gabriela Pajtinková Bartáková
Marketing communication is a concise part of modern museum management. Museums operate in a competitive environment; therefore, it is important to pay sustained attention to every component of a given museum?s marketing communication. Changes, internatio...
ver más
|
|
|
|
|
|
|
|
|
|
|
Nestor Shpak, Oleh Kuzmin, Zoriana Dvulit, Tetiana Onysenko and Wlodzimierz Sroka
The pace and scale of the digitalization of today?s global information society open up new opportunities for business. At the same time, they set new challenges for business owners and managers in the field of marketing. Given this fact, the purpose of t...
ver más
|
|
|
|
|
|
|
|
|
|
|
Jan C. L. König
Pág. 127 - 137
Storytelling has become remarkably important in marketing and in numerous other areas in the discipline of management and organization studies. While recent studies have only focussed on details, narratological theories, unlike other popular approaches, ...
ver más
|
|
|
|
|
|
|
|
|
|
|
Hasani Behzad, Seyyedvalilou Mirmahmood
Pág. Page:1 - 11Abstract
|
|
|
|
|
|
|
|
|
|
|
Adegbuyi Omotayo Omotayo, O.J. Kehinde, Adegbuyi Abimbola Abidemi
Pág. 66 - 70
s-
|
|
|
|
|
|
|
|
|
|
|
?????? ?????????? ?????, ????? ????????????? ????????, ????? ??????
Pág. 122 - 130
The subject matter of the article is an assessment of the threats of the marketing environment in the condition of a client-oriented approach to the management of enterprises in the construction industry implementation. The goal is to substantiate the sc...
ver más
|
|
|
|
|
|
|
|
|
|
|
Chia-Lin Chang, Michael McAleer and Wing-Keung Wong
|
|
|
|
|
|
|
|
|
|
|
Mohamed Nabil Arafa
Pág. 109 - 118
Virtual Reality technology has made it possible for people to visit places and enjoy different exciting experiences while remaining at home. It gives an opportunity to enjoy the past at its best. Virtual Reality was introduced in 1929 with interactive tr...
ver más
|
|
|
|
|
|
|
|
|
|
|
Gousoddin ,,Javed Miyan,Avanish Kumar
Pág. 135 - 141
In the Era of stimulating growth, economic development and ever growing purchasing power of Indian consumer and induction of National horticulture mission by government of India as horticulture is significantly contributing to the Indian GDP and is plann...
ver más
|
|
|
|
|
|
|
|
|
|
|
Amy MacMillan
This two-part case study provides a realistic, thought-provoking, and mildly entertaining venture into the world of new product launches. Structured questions are posed at the end of each case, with suspense and information building from Case A to ...
ver más
|
|
|
|
|
|
|
|
|
|
|
Thalita Silva Calíope,José Carlos Lázaro da Silva Filho
Pág. 119 - 139
Fashion is recognized by transience, resulting in its short life cycle, since the constant changes make what was previously considered "fashionable" obsolete (Emidio & Sabione, 2010). In this market, innovate and act before competitors, accelerate t...
ver más
|
|
|
|
|
|