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Luminita Zait
In the last 10 years the Romanian society was in a long process of change, all the economic, social, political factors knowing a new dynamic in trying to adapt to conditions specific to new marketing environment. An important feature of Romanian society,...
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R. Abratt
AbstractThis paper explores the feasibility of applying a standard job description to the chief of the marketing department of the firm. This implies that the traditional job description theory may not be adequate for describing the job of the marketing ...
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P. Msweli-Mbanga
AbstractThis study develops a model that predicts distributor performance in network marketing organisations. Distributor performance is conceptually linked through formal hypotheses to perceptions of marketing mix, organisational commitment, job satisfa...
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Jose M Jomon
In the present monetary vulnerability and upheaval, ensuring and safeguarding compatibility with banking employees are essential for banks' business achievement. Internal marketing represents a marketing strategy which is created by considering their rep...
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I Gede Rihayana,Putu Pradiva Putra Salain,Putu Agus Eka Rismawan
Pág. 13 - 24
This study aims to analyze the phenomenon of competition in the field of providing hotel lodging services, where the growing development of tourism causes the growth rate of tourism accommodation such as hotels to also increase. This causes non-star hote...
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Johan de W. Bruwer,Norbert E. Haydam
AbstractHuman capital theory postulates that investment in people represents an investment in their productive capacity, whether it be in the form of formal educational training or on-the-job training. Today few, if any, occupations require no investment...
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Gafar Olanrewaju Yusuf,Inda Sukati,Ifu Andenyang
Pág. 217 - 223
The present paper is primarily aimed at determining the influence of internal marketing on customer orientation of Nigerian banks? employees. It specifically seeks to determine the impact of internal marketing practices on customer orientation of Nigeria...
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Fiola Rinaldi, Wawas Bangun Tegar Sunaryo Putra
Pág. 11 - 23
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Fiola Rinaldi, Wawas Bangun Tegar Sunaryo Putra
Pág. 11 - 23
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Ruth Taylor
Pág. 125 - 137
This paper focuses on ?fear? found most common among upper-level college students and military veterans in today?s tight job market. One principles of marketing educator?s experiential project, entitled ?Suit?em up,? inside & out, and ?brand? them is dis...
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Ruth Taylor
Pág. 125 - 137
This paper focuses on ?fear? found most common among upper-level college students and military veterans in today?s tight job market. One principles of marketing educator?s experiential project, entitled ?Suit?em up,? inside & out, and ?brand? them is dis...
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L. Pitt,P. Steyn
AbstractWorking relations between marketing researchers and managers have merited some attention in marketing literature with particular emphasis on the responsibilities of both parties. In this article the authors report the results of a survey of large...
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Adhi Dharma Wibawa, Arni Muarifah Amri, Arbintoro Mas, Syahrul Iman
Pág. 47 - 62
Opening job vacancies using the Internet will receive many applications quickly. Manually filtering resumes takes a lot of time and incurs huge costs. In addition, this manual screening process tends to be inaccurate due to fatigue conditions and fails i...
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Adhi Dharma Wibawa, Arni Muarifah Amri, Arbintoro Mas, Syahrul Iman
Pág. 47 - 62
Opening job vacancies using the Internet will receive many applications quickly. Manually filtering resumes takes a lot of time and incurs huge costs. In addition, this manual screening process tends to be inaccurate due to fatigue conditions and fails i...
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Muhammad Aiman Bin Mohd Farid,Daisy Mui Hung Kee,Muhammad Saifulhaq Bin Mohamad,Muhammad Sharizul Ukasha Bin Hameem,Ahmad Zulfahmi Bin Zulkafli
Pág. 63 - 68
Petronas Chemical Group is one of the largest and most popular companies in Southern Asia primarily involved in marketing, manufacturing, and selling diversified ranges of chemical products. The main purpose of this research paper is to determine the rol...
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Magdalena Madra-Sawicka, Joanna Paliszkiewicz and Jeretta Horn Nord
This paper aims to identify the most important social media purposes of usage by responding women?s attitudes according to age and the economic stage of development of their respective country. Research was done through an online survey in 2017?2018 foll...
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Agung Baskoro Hidayatullah, Partono Thomas, Widiyanto Widiyanto
Graduates of the marketing expertise competency at SMK Pharmasi Semarang are not in accordance with the competencies required by DUDI as a medical representative. The purpose of this study was to analyze strategies for increasing the competency of ...
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Tamara Oana Bratucu, Gabriel Bratucu, Ioana Bianca Chi?u, Lavinia Dovleac
Pág. 7 - 12
The purpose of this study is to analyse the particularities of Romanian students mentality related to the women?s career opportunities. For achieving this objective, the authors conducted a quantitative marketing research involving a very large sample of...
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Elijah E. Ogbadu,Akeem Tunde Nafiu,Danlami Joseph Aduku
Pág. 231 - 244
This study focused on leadership styles and job performance of salespeople of Herbal Mixture Marketing Organizations in Kogi State, Nigeria. The population of this study is not definite, and as such Bill Godden method was used to determine the sample siz...
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Mohd Fadli Bin Mahmud
Dynamism of growing competition, customers? expectation and preferences, technological advances, and business propositions made many service organizations to think of a marketing approach to deliver satisfaction to the customers. Consequently, working in...
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