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Oleksandr Teletov, Vladimir Grigorenko
Pág. 97 - 104
The subject of research is the transform processes taking place at Ukrainian small and medium enterprises and development of theirs marketing strategies. The purpose of the work is to study the role of marketing strategies for small and medium enterprise...
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Timoticin Kwanda,Hasan Oetomo
Pág. pp. 30 - 38
The occupancy rate of luxurious condominiums in Surabaya keep on decreasing. There are manyreasons for these problems, among others economic crisis that weakened market-buying capability(external) and decreased preferences to reside (internal). The inter...
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C. Boshoff,A. P. Du Plessis
AbstractRecent international and local developments have had a negative influence on the South African Tourism industry, particularly regarding the number of overseas tourists visiting the country. To compensate, the industry has renewed its interest in ...
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C. Boshoff,A. P. Du Plessis
AbstractRecent international and local developments have had a negative influence on the South African Tourism industry, particularly regarding the number of overseas tourists visiting the country. To compensate, the industry has renewed its interest in ...
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Pierre Minnaar,Lebogang Mototo,Tinashe Chuchu
Pág. pp. 138 - 151
The purpose of the study was to conduct an empirical research on adoption of the technology acceptance model on investigating consumers? intention to-wards the acceptance of branded mobile applications in South Africa. The study was qu...
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Tineke Wolok
Pág. 75 - 86
Consumer purchasing decisions are one of the classic problems that require further study by a marketer or company because they are motivated by consumer behavior that is always changing every time. Green marketing is one of the marketing concepts that ai...
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Erida Erida, Ari Sonang Rangkuti
Pág. 26 - 32
The purpose of this study are: (1) explaining the effect of brand image, product knowledge and product quality toward purchase intention of Asus Notebook, and (2) explaining the discount price capability on moderating the effect of brand image, product k...
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A. Nelmapius,C. Boshoff
AbstractSocial media is a unique marketing communication medium to engage with a new generation of consumers and it has become an essential element of many organisations? strategic planning. On social media sites, consumers are engaging with and producin...
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Shahab Ud Din
In this globally dynamic business scenario, it is vital for any marketer to contemplate and grapple with any kind of opportunity which one can translate into an exceptionally superior service offering than his competitive counterpart. The evolution in th...
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Rejoice Jealous Tobias-Mamina,Eugine Tafadzwa Maziriri
Pág. 23 - 28
compounds used to boost crop productivity have stimulated consumer and marketer interest in organic food. Organic ingredients are generally viewed as more nutritious, cheaper, cleaner and more environmentally sustainable. Society is currently witnessing ...
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Rejoice Jealous Tobias-Mamina,Eugine Tafadzwa Maziriri
Pág. 23 - 28
compounds used to boost crop productivity have stimulated consumer and marketer interest in organic food. Organic ingredients are generally viewed as more nutritious, cheaper, cleaner and more environmentally sustainable. Society is currently witnessing ...
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Depeng Zhang, Hongchen Wu and Feng Yang
The popularity of intelligent terminals and a variety of applications have led to the explosive growth of information on the Internet. Some of the information is real, some is not real, and may mislead people?s behaviors. Misleading information refers to...
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Vasiliy S. Kireev,Marina L. Nekrasova,Ekaterina V. Shevchenko,Irina E. Alpatskaya,Sergey A. Makushkin,Elena V. Povorina
Pág. 228 - 234
Marketing management in the process of implementing is the organization and management system of production and sale?s activity of the enterprises, market research for the purpose of formation and satisfaction of demand for production and services and ma...
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R. Nagaraja,S. Girish
Pág. 200 - 204
The stages followed in buying decision process vary across the consumer group. The reason for this variation is due to the change in demographic features of the consumers, occupational changes, and knowledge derived through education, disposable income a...
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H. G. Clarke
AbstractThe author argues that traditional market research techniques such as consumer 'intention to buy' surveys fail to predict consumer behaviour because the underlying assumptions that man is rational, aware of his wants and preferences, and consiste...
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